Inman’s Future of Real Estate Marketing blog contributor Kori Covrigaru offers agents good advice on how to effectively use social media. In “Back to the Real Estate Social Media Future,” Kori challenges you to take a hard look at how (and if) social media contributes to your bottom line. If you’re not sure, it may be time to get back to what you know works – real personal contact.
“Take a moment and reflect on how social media contributes to your bottom line. Are you allocating your time, money (time is money) and resources efficiently, or are you tweeting, 4squaring and facebooking your valuable time away because a tiny percentage of real estate agents who DID find success in social media told you it’s the Second Coming?
“I believe social media has a very important place in the real estate industry. Real estate has always been about networking, socializing and getting involved in the community. I do, however, believe that many agents are misusing this tool. It’s not here to replace Open Houses or PTSO meetings. Social media in business is here to enhance and expand your reach, not take you away from what increases your bottom line.”