Think Homes & Land’s top read blog posts for 2010 are:
- The housing market will recover in 2011, once supply and demand level out
- Because of excess building during the boom years, the market was already full of inventory before record foreclosures saturated it further
- The problems caused by this supply overage “should largely be behind us”
Let’s face it, every Realtor competing for a listing is going to throw out some websites as part of their marketing solution. That’s because for an agent, establishing an Internet presence is easy and inexpensive to do. The problem is, if that’s all you do, you’ll sound just like everybody else to home sellers.
In today’s market, it can be difficult to attract qualified buyers. Print advertising is an effective way to generate leads—if you give buyers the information they are looking for.
The buzz these days is all about social media—and it is an interesting phenomenon. However, one of the best ways to generate qualified leads is a more traditional form of marketing: direct mail. Why is direct mail still an important prospecting tool for today’s real estate professionals? Because direct mail is one of the best ways to reach a target audience.
Many markets are still devastated by the bursting of the real estate bubble—but not all of them. I spent last week in the medium-sized city of Greenville, SC, and I was struck by the diversity of perception. Some agents told me that “nothing is moving” while other agents were doing quite nicely. I spoke with one agent that generated 500 inquiries in May and a small developer that recently had five closings in a week.
We’re looking forward to bringing you more great marketing and advertising information in 2011. Happy New Year!