From Michael Russer (AKA Mr. Internet)
“The herd mentality is alive and well in our industry,” says real estate blogger Michael Russer. “Take a look at websites, print marketing materials, even the way most real estate sales people dress. Stand back far enough and they look exactly alike.”
Winning in business isn’t like high school. What matters now is being memorable:
“Effective marketing is all about standing out, being different, getting people’s attention. In fact, if you want to have any chance at all of being a break-out producer, you have to strive to be perceived completely different from your competition.”
Look at your strengths and what makes you unique and embrace it in order to achieve your full potential.