by Adrian Amos
Everyone has heard Nike’s “Just Do It” and Wendy’s “Where’s the Beef” – they’re extremely successful branding campaigns. Do you remember what Reebok or McDonald’s slogans were before these two famous campaigns launched? Me either.
Cable news channel MSNBC recently launched a new ad campaign to counter Fox News’ “Fair & Balanced.” Comedy Central’s The Daily Show host Jon Stewart compares the two slogans for effective branding. Will MSNBC’s hold up? Watch the clip and decide for yourself.