Not All Branding is the Same

by Adrian Amos

Everyone has heard Nike’s “Just Do It” and Wendy’s “Where’s the Beef” – they’re extremely successful branding campaigns. Do you remember what Reebok or McDonald’s slogans were before these two famous campaigns launched? Me either.

Cable news channel MSNBC recently launched a new ad campaign to counter Fox News’ “Fair & Balanced.” Comedy Central’s The Daily Show host Jon Stewart compares the two slogans for effective branding. Will MSNBC’s hold up? Watch the clip and decide for yourself.

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