by Rob Wicker
There’s a lot of talk that “print is dead.” It is true that newspapers are struggling. However, magazines are posting impressive statistics:
- 92% of all US adults read magazines
- Magazine subscriptions are holding steady with 267 million subscribers (even in a slow economy)
- Homes & Land prints over 50,000,000 magazines annually – 97% of which are picked up by consumers
When people say that print is dead, they need to be specific. Despite what you may have heard, magazines are alive and well.
Sources: Experian Simmons; Audit Bureau of Circulation, Advertising Age Sept. 2010; Homes & Land