In Real Estate, A Picture Is Worth $1000 (or more)

That’s what Seattle based brokerage Redfin found in its recent study on home sales. As reported by Emily Peck of The Wall Street Journal, listed properties that were photographed using professional grade cameras closed at a higher percentage of the asking price than homes photographed using inexpensive point and shoot cameras.

Other takeaways from the Redfin study:

  • Quality photos increase the likelihood that a home will sell
  • Listings marketed with superior photos command higher asking prices
  • Well-photographed homes get more attention on the Internet

You may want to consider investing in a sophisticated camera or even hiring a professional photographer, especially if you work the luxury market.

Read the article here.

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