Capitalize On Your Strengths

by Adrian Amos

Every business consultant and life coach out there will tell you to identify your strengths and act accordingly. What exactly are your strengths? Just something you like to do, or is it more than that? Deeper than that?

Consider this definition from Marcus Buckingham, an author and trainer who has dedicated his career to helping individuals discover and capitalize on their personal strengths:

“A strength is ‘an activity that makes you feel strong.’ It is an activity where the doing of it invigorates you. Before you do it, you find yourself instinctively looking forward to it. While you are doing it you don’t struggle to concentrate, but instead you become so immersed that time speeds up and you lose yourself in the present moment. And after you are finished doing it, you feel authentic, connected to the best parts of who you really are.”

Just as important, what are your weaknesses? What activities do you dread doing, procrastinate over, and rarely perform well. Make a list of your weaknesses. What items on this list can you hire someone else to do? Often times you can hire someone to perform these activities at an affordable rate.

Focusing on strengths and delegating weaknesses is not a trivial activity. It can help you make money and lead a much more enjoyable life.

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