America’s Wealthiest 10% Prefer Print recently published results from a survey of America’s wealthiest 10%. The top new trends for the jet-set include choosing quality over status, spending more time with family and finding bargains. Not surprising in the current “back to basics” climate.

What you may find surprising though is that “69% said they pay more attention to print ads than those online.” This says a lot about where you should advertise, especially if you have luxury listings. To reach your target audience, you need high-quality print advertising like Homes & Land.

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