Concise and Very True

by Rob Wicker

For a slogan to be effective, it must be concise and it must be true. One of my favorite slogans is heard frequently around Christmas and Valentines Day: Diamonds Are Forever. The reason this works for De Beers is that as much as anything, diamonds really are forever, and the implication is that whatever romance is being celebrated will last forever too. 

I recently received an email from EJ and Lenny Cason, the publishers of Homes & Land of Greater Austin (TX). At the bottom of the email was a slogan that, to my mind, is true and important: Out of Sight, Out of Mind…Print Does Matter.  For any company or individual with a goal of creating top of mind awareness among consumers, these nine words should be strongly considered.

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