by Rob Wicker
Many pundits and bloggers believe that the future of magazines belongs to e-readers like the Kindle, Nook and iPad. As football commentator Lee Corso likes to say, “Not so fast my friend.”
As reported by Deliver Magazine, the CMO Council released a study showing that consumers prefer print over e-readers, and the score isn’t even close. Ninety percent of consumers surveyed said that they will continue to read printed magazines even with the option of an e-reader or online edition.
In addition, in its most recent issue Advertising Age reports that magazine advertising is up for the first seven months of 2010 compared to the same period in 2009. Admittedly, 2009 was a rough year, but the uptick means that ad agencies and marketing departments are nowhere near abandoning printed magazines.
Why should they? Magazines are portable, accessible, focused, engaging and fun to read; most importantly, magazine advertising delivers a strong return on investment.
Go to delivermagazine.com to read the full story.