Ink And Paper Win

by Rob Wicker

Many pundits and bloggers believe that the future of magazines belongs to e-readers like the Kindle, Nook and iPad. As football commentator Lee Corso likes to say, “Not so fast my friend.”

As reported by Deliver Magazine, the CMO Council released a study showing that consumers prefer print over e-readers, and the score isn’t even close. Ninety percent of consumers surveyed said that they will continue to read printed magazines even with the option of an e-reader or online edition. 

In addition, in its most recent issue Advertising Age reports that magazine advertising is up for the first seven months of 2010 compared to the same period in 2009.  Admittedly, 2009 was a rough year, but the uptick means that ad agencies and marketing departments are nowhere near abandoning printed magazines.

Why should they? Magazines are portable, accessible, focused, engaging and fun to read; most importantly, magazine advertising delivers a strong return on investment.

Go to to read the full story.


Filed under Industry Articles and Trends

3 responses to “Ink And Paper Win

  1. Natalie Oehlerking

    Hey Rob!

    I love the blog and I share it with my advertisers via Facebook.

    I have an i-Pad and a Reader – and I love to read on both. I no longer buy books that I will only read once that will collect dust on a shelf. I do still buy magazines though.

    Just wondering if Homes & Land will ever be available for the e-readers. Flippy for i-Pad would be really cool. i-Pad has a PDF reader and web access, so I would think it could be done.

    Have a good day!

    Natalie Oehlerking

  2. Pingback: August Marketing Minute | Think Big. Think Homes & Land.

  3. I have tried reading e-versions… maybe it’s age… but my eyes grow weary twice as fast as reading printed material. I, of course being biased, will never give up printed materials. And the argument of being more green doesn’t hold water with me, trees are replaceable and plentiful as well as the recycling available for all paper products. In fact, Ronald McDonald Houses benefit from all the glossy mags we have recycled.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s