Know What Buyers Think

Jeffrey Gitomer is the author of The Little Red Book of Selling and several sales and business books. He also publishes a weekly column online.

This week’s column recaps a conversation he had about sales ethics. The woman he spoke with was not a sales person, but a buyer who reads his column to learn tactics that salespeople who frequently call her may use.

The result is an interesting perspective on how to sell from the buyer’s point of view. After all, as Jeffrey states, “she has the checkbook – and you want the check.”

Read Jeffrey’s column: How to sell best? Ask someone who buys!

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