by Rob Wicker
The advertising industry tracks where businesses are spending their marketing dollars over time. The Media Shares of US Advertising Expenditures chart below from Martin Langeveld at Nieman shows spending trends for traditional media: newspapers, magazines, radio, billboards, direct mail, television, and the Internet.
The constant rise of advertising expenditures on television advertising since 1949 should come as no surprise. Advertising on the Internet, which started in late 1990’s, is also on an upward trajectory.
Of the traditional print media, newspapers have seen a steady decline. Yet the ad dollars spent on magazine advertising has been stable, even with the growth of cable television and the Internet.