Are They Really Prospects?

by Rob Wicker

A lot of agents are satisfied with the number of prospects they have. As a result, they don’t spend the time or money needed to develop new ones. The fallacy is that it’s easy to classify everyone in your database as a qualified prospect, when in fact many of these so-call prospects have already bought or have decided not to buy at all. Real estate trainer Dirk Zeller explains why you should never stop filling your pipeline.

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