Who Needs Who

by Adrian Amos

Every business needs customers to be successful. But just like the guy who’s desperate to get a date, if you need the customer or client too much – it may send them running in the other direction. Dirk Zeller calls this the “Desperate Agent Model” when you need the DEAL more than the client needs YOU.

Zeller compares “Desperate Agent” practices with “Champion Agents” in a recent article. Tweaking your communication goals can make all the difference in which side you fall on – and your bottom line.

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