The Wall Street Journal recently reported that top-name magazines such as Time, Rolling Stone, People and more are joining up for a “Power of Print” campaign. A recent rise in industry ad sales proves that print remains a relevant and powerful media.
The first ad slated to run in the campaign features swimmer Michael Phelps with the headline: “We surf the web; We swim in magazines” and an essay that speaks to the depth and targeted content magazines provide.
” ‘Even in the age of the Internet, even among the groups one would assume are most singularly hooked on digital media, the appeal of magazines is growing,’ the ad says. The publishers point to data from Mediamark Research & Intelligence that show magazine readership has risen 4.3% over the past five years.”