by Rob Wicker
It’s difficult to keep home sellers happy in a slow real estate market. Homes & Land has a program called Client Contact. We send a copy of Homes & Land magazine to an advertiser’s home seller. Of course the magazine includes the seller’s listed property. And we tell the seller how to go to HomesAndLand.com and see their property online.
Our advertisers love the Client Contact program. The popularity of the program reinforces to me how important it is to make sure your sellers understand everything you’re doing for them, including the marketing. If they don’t know about it, they’ll assume you’re doing nothing.