I had an interesting conversation a few days ago with Michael Stone, a Realtor in Florida. Michael and his wife, Deanna, specialize in high-end properties in Polk County, an area located between Tampa and Orlando.
When the market turned down, Michael and Deanna decided to drop out of all traditional media, including Homes & Land Magazine. They wanted to focus on marketing their listings on the Internet. This strategy did generate some leads; however, a problem soon emerged. Because times were tough and they had no visibility on the street, people assumed the Stones had left the real estate business.
Michael and Deanna decided that they did need a print strategy, both for branding and to assure their sphere of influence that they were indeed active and primed to take repeat and referral business. After considering their options, the Stones came back to Homes & Land.
Because they work the high-end, Michael felt that Homes & Land’s quality magazine projected the image he and his wife needed. In addition, Homes & Land helps Michael and Deanna win higher priced listings. The Stones especially appreciate the customer service provided by Homes & Land Publishers Scott and Jo Kline.
Michael also likes the other print and online components offered by Homes & Land, especially the opportunity to feature their listings on the Wall Street Journal’s website. “Homes & Land has a great platform and complements our objectives,” Michael told me.
We appreciate Michael and Deanna as advertisers. You can check out their website at www.SoldByStones.com. I know they would welcome any referrals you might have for Central Florida.
The Stones of Coldwell Banker
Michael Stone & Deanna Stone ~ Top Producing Realtors
Coldwell Banker Residential Real Estate LLC
290 Cypress Gardens Blvd. Winter Haven FL 33880
Michael Stone, Realtor : (863) 412-9733
Deanna Stone, Realtor : (863) 412-2080