By Rob Wicker
Broker Roger Ewing of Ewing & Associates Sotheby’s International Realty in California recently posted a blog about measuring advertising’s Return on Investment – particularly as it applies to social media. Roger states that a marketing strategy including print and branding, “combined with an intelligent social media platform, will conquer the competition in record time.”
The debate of print, online and social media will continue. The bottomline is that you need to invest in your career — in your brand – in order to stand out from the competition.