by Rob Wicker
Because the market is slow, especially on the higher-end, some agents are under the mistaken assumption that they don’t need any more listings. The thought is that if they take more listings, they will have to invest time and money to get the listings sold, and any possible closings could be months away.
One important reason you need listings is online lead generation. Research from the NAR tells us that only 3% of consumers go online to find an agent. Consumers go online to find houses, and then they contact an agent. This means that consumers are going to find you through the listings you have posted on HomesAndLand.com, Realtor.com, Trulia, Zillow, and the other major sites. The more quality listings you have posted, the more likely you are to be found.
In order to win quality listings that are competitively priced, you need to differentiate yourself from other agents. A survey conducted by Homes & Land reported that an agent’s marketing plan is a critical factor in the listing decision. More than ever, home sellers demand full-service marketing for their home. That is why we provide our advertisers with both print and online products. We help you show sellers how you can get the best possible price for their home in the shortest amount of time.