“When the real estate market turned down, I had to cut back on some of my advertising – including Homes & Land…

Carol DopkinWhen the real estate market turned down, I had to cut back on some of my advertising – including Homes & Land. However, I came back. I found that I missed the total advertising package Homes & Land provides.

Because of the magazine, I’m branded. Everyone in Aspen knows who I am and what I do. Print also enables me to reach my past clients, and I’m able to successfully compete for listings. Most importantly, Homes & Land magazine drives traffic to my website. That’s very important to me.

HomesAndLand.com is also a great website. They have high-end traffic, which is vital for my sellers in Aspen. They also syndicate my listings to over 20 other websites. I like the fact that my listings go to major sites like WallStreetJournal.com, NewYorkTimes.com and DuPontRegistry.com.

In our market we are seeing more activity. I know that with my hard work and Homes & Land’s hands-on service, we will secure a local and national advantage.

Sincerely,
Carol Dopkin
President of Carol Dopkin Real Estate Inc.
http://www.caroldopkin.com

1 Comment

Filed under Advertising

One response to ““When the real estate market turned down, I had to cut back on some of my advertising – including Homes & Land…

  1. Yes and who doesn’t pick up a copy of Homes & Land where ever they are? I am in Fayetteville Arkansas, and received a phone call from a buyer as he was sitting in the Tulsa airport, happened to see a copy of H & L laying on a table in the airport, and I received a phonecall from a business traveler just as she was landing in Chicago after working in NW Arkansas, because she had picked up a H & L magazine while she was in the area. And talk about shelf life — I received a call about a property someone had seen in an OLD issue that was laying around somewhere. That particular house had long ago sold, but I was able to find that guy another one!

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