Understanding Segmentation and Absorption Rates Helps You Price More Effectively

Homes & Land’s Vice President of Franchise Services, Brian Delaney shares the following information on pricing listings so they result in more sales:

Today’s sellers are predictably nervous about the selling process. Giving your clients realistic expectations based on market data can help alleviate their fears through confidence in your expertise. One way to do this is by understanding the absorption rate within market segments. Absorption rates can provide you with clear insight as to approximately how long a particular property will take to sell. It can also help you advise sellers on how to better position their property in terms of price. Read More

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