Finding information on homes for sale has never been easier. Consumers can go to a multitude of resources to narrow their search. So where do you as an agent turn to make sure your listings are in as many places as possible? Homes & Land. More than half of home shoppers are over age 45 and many prefer more traditional media like print. They also have higher household incomes on average and can afford the homes you’re selling. Make sure your marketing mix reaches all home shoppers – not just the ones looking online.