May 2017 Marketing Minute

Successful agent proves content marketing doesn’t have to be tricky

A recent story from Inman talks about one agent’s success using content marketing. It’s a great story that talks about how to leverage your passions outside of work to drive business. Have you ever thought about using content marketing? Read More here.

Housing Sentiment in April Rebounds Following March Dip

Fannie Mae recently announced that April proved to be a strong month for home buyer confidence following a slight dip in March. Of note, the percentage of Americans who believe now is a good time to buy a home increased 5%, while the number of Americans reporting that their income is significantly higher than it was 12 months ago also increased 2%. Check out their interactive chart showing other consumer confidence metrics here.

26 personal branding insights from real estate experts

Building a powerful personal brand goes hand in hand with positioning yourself as a credible expert in your area. But how do you go about it? This Inman article gives a great, visual look at the “ABC’s“ of personal branding. Read the rest here.

6 Steps to Massively Improve Your Marketing and Branding

Our team here at Homes & Land is constantly focused on providing our clients with a comprehensive strategy to help them gain more listings and sell homes for their clients. This article reinforces that approach by suggesting that a combination of print, social media and digital advertising should be used to improve your marketing and branding efforts. Read more here.

How Real Estate Agents Can Crush Social Media

Social has been a hot topic for years now in the real estate industry. But many agents still struggle with balancing the time it takes to be successful on on the various platforms while ensuring that it’s making an impact on their business. Here are some great tips for maximizing your time on social media. Read more.

QUICK LINKS

5 Life Hacks for busy real estate agents

8 tips & tricks for getting listings as a newly minted agent

7 Snapchat tips for agents

“Approach Each Customer With The Idea Of Helping Him Or Her To Solve A Problem Or Achieve A Goal, Not Of Selling A Product Or Service.”

— BRIAN TRACY,
Motivational public speaker and self-development author

 

HOMES & LAND | MAY 2017

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April 2017 Marketing Minute

What’s the Buyer’s Role in the Appraisal Process?

There has been ongoing debate around whether a listing agent should be part of the appraisal process. There are some states where the listing agent can’t even be present, but for those where it is an option, check out the guys from Inman discussing this topic. Watch video here.

Millennials Are All About the Online Experience — Except in Real Estate

Reaching millennial home buyers remains a hot topic in the industry — from engaging with them on social media, to figuring out how best to communicate with your millennial clients. A new study from CentSai, a financial wellness website, did an interesting study showing that 75% of millennials would prefer to enlist the help of a local real estate agent. Check out the full report from CentSai showing that Millennials are more traditional than you may think when buying a home. Read the full article here.

Home-Building Slides in March, but Permits Show Promise

While home-building numbers were softer than estimates projected, there is still promise for the Spring buying season. When speaking about buying momentum into the spring, EVP of Quicken Loans Bill Banfield says, “Confidence in the housing market and economy is improving, signaling a spring home-buying season that could easily be one of the strongest in years.” Read the rest of story for more details on the housing market. Read more here.

NAR Says Most Realtors Interested in Sustainable Homes

Realtors are sensing an increased demand for sustainable houses from consumers according to a recent survey from NAR. Their latest research shows that it’s worthwhile to highlight the energy efficient aspects of homes. Are you actively promoting the “green” features of homes? Read the full article here.

Drone photography takes the real estate business to new heights

While good photography has long been a hallmark of creating a quality online listing, new technology is pushing this even further. If you often have luxury listings, creating aerial drone footage is a captivating way to differentiate your listing. Take a look at this quick how-to article and video. Read more.

QUICK LINKS

What kinds of marketing agreements can agents and brokers make with lender/title partners?

Do you really need to have a open house?

5 tips agents can use to make a better first digital impression

“Buyers decide in the first eight seconds of seeing a home if they’re interested in buying it. Get out of your car, walk in their shoes and see what they see within the first eight seconds.”

— BARBARA CORCORAN,
American businesswoman, investor, & syndicated columnist

 

HOMES & LAND | APRIL 2017

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March 2017 Marketing Minute

Step Up Your Mobile Marketing

Mobile marketing is one of the most effective ways to promote your real estate business. More than half of consumers in the Generation X and Generation Y demographics used a mobile device to search for homes in 2015. That number has undoubtedly grown since then, which is one reason why your company needs to have a presence in the mobile space.

Are you and your team maximizing their opportunity with mobile? Read more here.

Ideal Time to List a Home for Sale

We all know that there are numerous factors that go into getting the best price for your client. But how does timing affect the price on average? RIS has interesting research on the best times to list a home for sell in some of the largest metro areas in the country. See how this research stacks up to your experience in your market. Read the full article here.

These 5 Trends Will Shape the Housing Market in 2017

Whether it’s mortgage rates, home prices, or the political climate, buyers will look to you on the state of the housing market and what that means for their buying and selling decisions. Read this brief article for a look at what’s to come.

5 Tips for Getting Started with Real Estate Video Marketing

You know that it’s important to stand out when posting your listings. While video has been heralded for some time now, few agents and brokers have actually adopted this strategy. Take these five steps to try out video marketing for your listings. Read more here.

QUICK LINKS

Use Facebook for Real Estate Marketing with Real Commitment

Here are the nation’s healthiest—and unhealthiest—housing markets

9 ways drones are changing real estate

“In the real estate business you learn more about people, and you learn more about community issues, you learn more about life, you learn more about the impact of government, probably than any other profession that I know of.”

—JOHNNY ISAKSON,
US Senator, GA

 

HOMES & LAND | MARCH 2017

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February 2017 Marketing Minute

Existing Home Sales Begin 2017 with a Bang

Median existing-home prices as well as condominium and single-family home prices are up 7.1, 6.2 and 7.3 percent respectively from this time last year. These increases led existing-home sales to grow 3.3 percent and hit a 10-year high in January.

A pace this quick hasn’t been seen since February 2007. For areas outside of the Midwestern region, earnings were sizable, totaling 5.69 million in sales. To see the full NAR/Realtor.com® report summaries from RISMedia, follow the link below.

Read the full article

Pets Have Pull for Homebuyers and Renters

Domesticated animals have become more like family members in recent years. According to a February 13th report from The National Association of REALTORS®, 81 percent of Americans say that their pets play a role in their housing situation.

When it comes to moving and remodeling, households with pets are ensuring Snoopy, Garfield and Tweety have their lodging needs met in addition to those provisions their humans require.

Read more

We Are All Salespeople.
Use These 3 Techniques to Become a Better One.

You may not have the title of a salesperson, but it’s imperative that you polish up on your skills and become a better communicator to win in business and in life. All of us do some type of sales on almost a daily basis. In an article featured by Entrepreneur Magazine, contributor Matt Mayberry, Speaker and Maximum Performance Strategist discusses three techniques for becoming a better salesperson.

Read the full post

Direct Mail Marketing Statistics for Small Businesses

US advertisers spend $167 per person on direct mail to earn $2,095 worth of goods sold – a 1,300 percent return! Despite claims that direct marketing is dead, these statistics prove otherwise. Small Business Trends discusses the most recent statistics for small businesses collected from a variety of sources.

Read more

QUICK LINKS

5 Secrets to Writing Sales Emails That Prospects Will Reply To

6 Ways to Use Facebook to Sell Your Home

5 Big Trends and Tips for Social Media Marketing

“Grind while they rest. Study when they party. You’ll live like they dream.”

—GRANT CARDONE,
American author, motivational speaker, real estate investor, and sales trainer

 

HOMES & LAND | FEBRUARY 2017

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January 2017 Marketing Minute

15 Ideas for Anchoring Your Marketing Approach around Customer Behaviors

When it comes to the home buying journey, it is up to consumers to decide where to research, how to buy, when to purchase, and where to buy. These hyper-informed home shoppers also have high expectations, so it’s especially important that you take the right steps to position yourself for success.

A recent white paper by IBM Marketing Cloud® advises real estate professionals, “Focus on understanding customers contextually and delivering a personalized experience, and you’ll be likely to meet – and exceed – the lofty expectations of today’s buyers.”

Here are 15 strategies and tactics you can leverage throughout the buyer journey “to better connect relevant customer data, personalize engagement and move to a more customer-centric approach.”

Read the full article

Amplify Your Marketing Strategy

Are you ready to kick start your marketing and get in complete sync with your customers and prospects? Homes & Land offers the perfect solution with a fully integrated marketing package that has been thoughtfully designed to help real estate professionals achieve 4 key objectives:

  1. Generate Leads
  2. Win Listings
  3. Impress Sellers
  4. Build Your Personal Brand

Learn more about advertising with Homes & Land

Leadership from a Millennial’s Perspective

When it comes to leading a team of millennials, there need to be certain tactics in place that will help them reach their fullest potential. In a recent Forbes article, guest writer Mikhail Hutton discusses 5 lessons that he learned from leading his own team of millennials.

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5 Ways to Humanize the Home Buying Experience

During the emotional process of buying a home, it’s crucial for REALTORS® to focus on the client, rather than the transaction. As explained in an Inman article by contributor Jackson Cooper, “Prospective homeowners want to know what’s in the deal for them and their family.” Cooper goes on to review five ideas for staying focused on your client’s needs, including their unique price range, down payment abilities and family needs.

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10 Laws of Social Media Marketing

Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. In an article featured in Entrepreneur Magazine, marketing expert Susan Gunelius discusses 10 rules that industry professionals should follow to ensure social media success.

Read more

QUICK LINKS

6 Characteristics of an Innovative Leader

A Monthly Checklist to Keep Your Blog Fresh

7 Tips for Effective Email Marketing

“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.”

—STEVE JOBS,
American businessman, inventor, and industrial designer

 

HOMES & LAND | JANUARY 2017

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