March 2018 Marketing Minute

Supercharge Your Marketing Message and Convert More Prospects to Profits

We know that today’s savvy consumer can get whatever they want by searching the net, but when you deliver interesting and specific information that’s pertinent to their area, community or neighborhood, you’re more likely to grab their attention and begin building your brand as their local resource. Read more here.

Long-term US mortgage rates fall for first time this year

Long-term U.S. mortgage rates fell this week for the first time this year as the spring home buying season begins. The decline comes after nine straight weeks of increases that pushed borrowing costs higher. The new average rate remains at a high level, however, raising concern that home sales could be dampened. Read on for more details.

How Driverless Cars Could Disrupt The Real Estate Industry

The introduction of a driverless vehicle option could make access to public transit less important to commuters. And that could have a major impact on the needs and demands of the buyers, tenants and renters of office and residential properties (whether single-family or multifamily). Click/tap here for the full article.

Cryptocurrency: First U.S. Real Estate Deed Recorded Using Ethereum

RE/MAX Action First in Tampa predicts that the technology is set to disrupt the industry and is prepared to embrace the use of cryptocurrency in real estate, stating transactions could be settled in minutes instead of multiple days or weeks. Read more about this new technology here.

Real Estate: Trade War Consequences For Housing

Talk of trade war is dominating Wall Street these days. Main Street should be concerned as well. It appears to be an unnecessary burden for prospective homebuyers and builders of homes to contend with, and it may weigh against home sales as the year progresses. Read the full article here. Read the full article here.


Millennials lead all other generations in buying homes

Regulatory Relief Bill Passes Senate

Mortgage refinances fall to decade low

“The only person you are destined to become is the person you decide to be.”

American essayist, lecturer, philosopher and poet



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February 2018 Marketing Minute

Stock Market Plunge: Is Real Estate Safe?

The recent Wall Street frenzy had people from all over the world fearing that a U.S. real estate bubble might be the culprit after the stock market suddenly took a nearly 1,600-point (4.6 percent) plunge. According to CNN Money, it was the biggest point decline in history during a trading day. Could stock market volatility and a thriving housing sector spur the Fed to raise rates? Read more here.

The First Real Estate-backed Cryptocurrency Is Here

When an investor buys Aperture’s so-called Property Coin, the person is buying into a fund backed by the company’s fix-and-flip portfolio. Property Coin is built on Ethereum, a blockchain platform with an $84 billion market cap, second to Bitcoin worldwide. Click here for more details.

2008 DOJ Consent Decree Affecting MLS Set To Expire This Fall

A settlement limiting anti-competitive practices (bans on new business strategies) and a more prevalent issue where some agents were denied access to listing data, is approaching its sunset date Nov. 18. Two members of Congress have written to the DOJ and the FTC to request that they consider extending the 10-year consent decree, and may hold hearings. See the full article here. See the full article here.

9 Apps Every Real Estate Agent Should Have Handy

Kristi Kennelly, National Speaker and former Broadway performer shares her top apps and tech tools for real estate agents in 2018. From social video to email analytics to checking your prose for grammar mistakes, see Kristi’s full list here.

Real Estate Technology Company Homesnap Secures $14 Million In Funding

The company plans to use this round of funding to develop new tools that will allow real estate agents to increase productivity in the field and to power automated digital marketing for agents and brokerages. The new investment brings the total capital raised by Homesnap to more than $32 million. Read more about Homesnap here.


The Biggest Mistake Almost Every Real Estate Agent Makes

Are robots the future of property showings?

The Real Estate Agent of Tomorrow

“If you really look closely, most overnight successes took a long time.”

American entrepreneur, co-founder of Apple Inc.



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January 2018 Marketing Minute

3 Ways To Make The Most Out Of Every Listing

A listing is a listing. But what if you could get more out of it than you originally had thought? The good news is that you can. With 12% of all current homeowners projected to move in the next year, building relationships and networking becomes one of your most important narratives. Here are three ways to ensure that you’re getting the most leads out of your listings.

6 Housing Predictions for 2018 From The Experts

Leave it to industry leaders to know best about what’s going on in the real estate world. There’s always good and bad when it comes to housing, as seen with these six housing predictions from the experts. It’s exciting to see that the millennial demand for housing will keep growing, but there’s also the issue of not enough inventory that will take a toll on 2018 real estate. See these predictions and more by reading the article above.

Tips For A Successful Real Estate Photo Shoot

It’s imperative to have high quality photographs of your listings. From making sure to turn on all the lights, to ensuring that all of the clutter is hidden from a room, there are numberous ways to significantly increase the quality of your real estate photography. Check out these tips so that you can get started today.

What Does The New Tax Law Mean for Homeowners and Real Estate Professionals?

If you’ve been keeping up with the news at all, you’re probably aware that new tax laws have been signed into place as of recently. The good news? The final legislation will benefit homeowners, homebuyers, real estate investors, and even Realtors®. From tax rate reductions to mortgage interest deductions, read this article for a full breakdown on how the tax cuts and Jobs Act will affect your business this coming year.

2018 Social Media Trends

A new year gives you the chance to improve in an area where you might be lacking. For many, social media is an important part of any business that will continue to drive sales, increase brand awareness, and change the way that we consume media in today’s society. Make sure you’re aware of these best practices and trends for the upcoming year so that you can stay ahead of the curve with your business.


Pro Tips For Decorating With Ultra Violet — Pantone’s 2018 Color of the Year

15 Garden Trends To Watch for in 2018

How To Choose a Real Estate Company To Work For

“The key to success is action, and the essential in action is perseverance.”

Chinese philosopher



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December 2017 Marketing Minute

These Are The Top Cities to Buy and Sell Homes In 2018

It’s no secret that limited home inventory has resulted in overall increased home values and prices throughout the duration of 2017. However, it wouldn’t be fair to say that all markets are the same. Strong job markets and desirable living conditions can greatly affect a certain market, while other home prices might suffer with less labor and available inventory. Check out these buyers and sellers markets to get an idea of what the 2018 state of real estate might look like.

Real Estate Trends of 2018

Supply is expected to catch up with demand. Southern homes will be where the money’s at. And finally, millennials could make up 43 percent of all of the homebuyers expected to take out a mortgage in 2018. Aside from these several things, what else is dominating the real estate trends of 2018? Read this article to be prepared for the new year and what’s to come in the housing industry.

5 Lead Generation Strategies That Actually Work

Real estate agents spend a lot of time looking for clients who might be looking to buy or sell a home. But how much of that time ends up getting wasted on strategies that have a low return on investment? Whether you’re trying out Facebook Ads for the first time or making sure to properly follow up with clients, there are ways to significantly increase your business. Here are 5 ways to get more leads that actually work.

How Much is Too Much to Spend on a Home?

Sometimes, it’s easy to get caught up in the dream of buying a huge home. For some, that’s the American Dream. But how much home can you actually afford? Start by thinking about the must-haves you’re searching for in your next home, and establish a target price point. From there, there are several other ways to ensure that you don’t break the bank on your next home purchase. This article will give you some helpful tips on staying within your means.

10 Tips for Holiday Travel

Are you heading out of town for the holiday season? Or maybe, you have guests flying in for a week. Regardless, the stress of holiday travel is real. Instead of waiting until the last minute, plan out everything this year. These 10 tips will give you some insight as to when you should avoid the highways and how to find the best deals.


Designer Tips to Liven Your Holiday Decor

How to Cut Down Your Heating Bills This Winter

Questions to Ask a Stager Before Hiring

“If we’re growing, We’re always going to be out of our comfort zone.”

Author and public speakerr



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November 2017 Marketing Minute

19 Essential Tools for 10x Real Estate Marketing

Getting real estate leads is already hard enough as it is. But what about prospecting for real estate leads? It’s probably something that you don’t spend a lot of time or effort on, but should be doing. Check out these 19 out-of-the-box solutions that will get your creative juices flowing in order to attract the right customers.

5 Tips for Making the Most of Your Cold Calls

Cold calling. Those two words are usually viewed with a negative connotation. But what if they didn’t have to be? From dropping the canned script to foregoing an attempt to close on the phone, there are several ways that you can take advantage of cold calls in order to try and establish a relationship with a client. Here are the five things you need to do.

The Politics of Print and Why We Need It

In order to reach a specific niche-market, the power of print becomes important. While the magazine relies on the power of other marketing tools formed around it, it nonetheless serves as an extremely valuable tool that still keeps the attention of those who might be in the home buying market. See this opinion article filled with statistics and facts to make a case for why print is in fact, not dead.

The 3 W’s of Real Estate Branding

WIFM. In case you’ve never heard of that acronym, it stands for What’s In It For Me. Along with this, there are two other things that you need to be asking as an agent in order to brand yourself in an ever-growing, competitive field. In order to create success as an agent, your personal brand is one of the most important aspects. Check out the three W’s that you can start implementing today.

How To Reduce the Stress of Thanksgiving

Inlaws. No room in the oven. Grandma’s cat fighting with the dog. Thanksgiving can be a stressful time of the year. With less than a week left until the holiday, it’s easy to see just how quickly one can get stressed. There are in fact several things that you can do to make this time of year a smooth one. Use these tips to reduce the chance of getting worked up on November 23.


Luxury Market is Booming, Thanks to Celebrities

Home Appraisals Better Match Owner’s Perceptions

A Little Prep Goes A Long Way When Selling a Home

“Never mind what others do; do better than yourself, beat your own record from day to day, and you are a success.”

American religious leader and influential public speaker



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