December 2018 Marketing Minute

How to Be Your Own Best Customer: Power Teams

Learn how to build your wealth through leveraging real estate, even when you work in real estate.
Learn about it by clicking this link.

5 Common Home-Selling Mistakes New (and Seasoned) Agents Face

Making mistakes is part of life. So is learning from them. Learn some common errors real estate agents make.
See what the experts say.

5 Questions to Ask Before You Build a Real Estate Team

Building the right real estate team can be a daunting task. Here are some helpful tips to curating the right team for your business.
Read about it here.

Toasty December Content Ideas for Your Social Channels

Creative content is vital to strengthening your brand. Here are some great ideas for this holiday season. Learn about it here.

The 90-Day Rule: Next Year Has Already Started

Sales for 2019 are already in motion. Stay ahead of the curve, and don’t let your leads die. Read about some helpful tips and tricks.


“You must do the thing you think you cannot do.”

—ELEANOR ROOSEVELT,
Activist and First Lady

 

HOMES & LAND |DECEMBER 2018

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September 2018 Marketing Minute

No Gain, No Loss: Existing-Home Sales Stabilize

August existing-home sales stabilized, ending a regressive streak, the National Association of REALTORS® (NAR) reports. Get all the recent activity details by clicking this link.

10 Real Estate Pros Share Their Favorite Way To Market Active Listings

Today’s real estate agents have countless ways to spread the word about new home listings. From the MLS and email blasts to social media, you can reach a wide network of potential buyers and brokers with just a few clicks. But which methods are working best for successful industry professionals? See what the panel has to say.

Foreclosures and Delinquency Rates Dip to 12-year Low: CoreLogic

While the downtick may seem small, the number of Americans failing to make payments on their homes has been falling steadily over the past decade. Neither the delinquency rate nor foreclosure rate has been this low since 2006. Take a look at the report summary here.

The Housing Market is ‘In An Absolute Perfect Storm For Demand,’ Real Estate CEO Says

Millennials seem to want homes just as much as older generations — and that spells a boon for housing demand according to Century 21 CEO and President, Nick Bailey. Read a summary or watch his CNBC interview here.

The Jury is In: This Cycle Ends in 2020

We have been hearing about this for a while now, but the jury is finally in: most economists predict this up cycle will end in 2020. America may have less than two fat years to make hay while the sun is still shining on the economy. Read the write up from housingwire.com.

QUICK LINKS

After A Starbucks Opens In Town, Housing Prices Tend To Rise, Harvard Study Finds

Top Podcasts for Real Estate Agents

How Real Estate Can Help The Survivors Of Hurricane Florence

“Don’t worry about failure; you only have to be right once.”

—DREW HOUSTON,
Founder and CEO of Dropbox

 

HOMES & LAND |SEPTEMBER 2018

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August 2018 Marketing Minute

Housing Tipping Back To A Buyer’s Market As Sellers Cut Prices

After several years of significant home price gains, the market appears to have found a limit to what people can afford. Sellers are finally responding by increasingly lowering prices. Read the full report here.

New Housing Starts And Permits Tick Upward, Easing Low Inventory Woes

Privately-owned housing starts and privately-owned housing units authorized by building permits are both trending upwards, month-over-month, according to the latest new residential construction numbers from U.S. Census Bureau and the U.S. Department of Housing and Urban Development. See all of the details here.

Luxury Market on Record Streak

High-end homes are moving rapidly, with age of inventory at 108 days—11 days faster than in July 2017—and $1 million-plus properties on the rise. Check out a summary of the July Luxury Home Index report here.

No Housing Recession Over Horizon

Through the first half of 2018, existing-home sales are down just a tad, while new home sales are up. Home prices continue to move higher and distressed property sales have fallen to historic lows. The one area of concern is increasing housing unaffordability. Get the full rundown here.

IRS 20% Business Deduction Brings Good News To Real Estate Agents

The Internal Revenue Service and the U.S. Department of the Treasury issued proposed regulations this week for Section 199A of the Tax Cuts and Jobs Act, which passed at the end of last year. Now, new guidance released by the IRS shows that real estate agents and other real estate professionals could benefit from the 20% deduction. Read on here.

QUICK LINKS

When Do Interest Rates Hurt Real Estate Investing?

I Doubled My Revenue in 12 Months by Analyzing These 3 Types of Data

Midwest Overtakes California For The Hottest Housing Markets

“Pursue some path, however narrow and crooked, in which you can walk with love and reverence.”

—HENRY DAVID THOREAU,
American Essayist, Poet & Philosopher

 

HOMES & LAND | AUGUST 2018

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July 2018 Marketing Minute

Bigger, Better, Faster: 6 Tips to Speed Up Sales and Boost Value

Often, what helps a home sell faster is also what helps a home sell for more. Surprisingly enough, just having a low price isn’t the key. Homesellers need to think of their property as a product — something to market — instead of home. See all of the tips here.

The “For Sale” Sign Gets its First Major Makeover in Nearly 50 Years

The last time that the “for sale” sign went through a major transformation was decades ago, during the post-World War II suburban boom. The real estate unicorn Compass, worth $2.2 billion, wants to connect front-lawn signage to the digital world. Get the full scoop here.

Homebuyers Fuel Jump in Mortgage Applications, as More Listings Finally Emerge

After falling for two straight weeks, mortgage application volume rose 2.5 percent last week, seasonally adjusted, compared with the previous week. The increase was driven entirely by purchase applications. Read more here.

How Instagram And Staging Help Two Brokers Sell New York City Real Estate

For Manhattan real estate brokers Joel Moss and Samantha Rose Frith, Instagram is more than just a fun social media tool. It’s a bona fide way to sell a property. Read the full write-up here.

Infographic: Baby Boomers Are Market Movers

Baby boomers are the biggest generation of homebuyers behind millennials, at 32 percent, according to the National Association of REALTORS® (NAR) 2018 Profile of Home Buyer and Seller Generational Trends. Check out the infographic here.

QUICK LINKS

How Will The New Tax Law Shake Up The Housing Market?

New Vacasa Service Connects Agents With Vacation-Homebuyers and Sellers

Weekly Mortgage Applications Fall 2.5% as Buyers Struggle to Find Affordable Homes

“Business opportunities are like buses, there’s always another one coming.”

—RICHARD BRANSON,
Founder of Virgin Group

 

HOMES & LAND | JULY 2018

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June 2018 Marketing Minute

7 Benefits of A Federal Reserve Interest Rate Hike

Higher returns for savers, tamed inflation and more lending are just the first 3 reasons Washington Bureau Chief for Bankrate.com Mark Hamrick, has to offer you not to be taken aback by the raising of Federal interest rates. Follow this link to see the other four and read about all the details.

Amazon Reportedly Weighs Entrance Into Home Insurance Biz

The Seattle-based tech and e-commerce giant has been creeping further into the home services sector recently. In the wake of Amazon’s supposed foray into the insurance sector, insurance company stocks are trading down. See the full write-up from inman.com.

How One Mortgage Lender Shaved Weeks Off Average Closing Times

Lenda, one of the few completely digital mortgage lenders on the market, recently wrapped up its fastest closing to date, seeing a cash-out refinance through to completion in just 13 days! According to van den Brand, it all comes down to Lenda’s proprietary technology–read all about it here.

What You Can Expect If You Are Willing To Accept Cryptocurrency For Selling Your House

Real estate brokers are generally very excited about the potential of cryptocurrency, although, it has yet to become mainstream. After some careful research and various conversations with real estate brokers, attorneys, and title insurance agents, Forbes.com Contributor Adam Bergman, came up with recommendations for anyone seeking to accept cryptocurrency for a real estate transaction. See what he found out about the current state of this technology for Real Estate sales.

6 Things I Wish Real Estate Photographers Would Do

Kristie Barnett, expert interior decorator and writer of TheDecorologist.com blog, has some notes for folks taking pictures of properties that are going on the market. Take a look at what she has to show and tell with some great visual examples of how best to shoot a listing.

QUICK LINKS

5 Cities Where Homes Sold Fastest, And The 5 Slowest

A New Workforce Demands New Real Estate Solutions

These Are The 5 Issues Impacting Real Estate Right Now

“Start by doing what’s necessary; then do what’s possible; and suddenly you are doing the impossible.”

— FRANCIS OF ASSISI,
Italian Catholic friar, deacon and preacher

 

HOMES & LAND | JUNE 2018

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