April 2019 Marketing Minute

How to Market to Your Luxury Real Estate Clients

Developing a strong roster of luxury real estate clientele can be difficult, especially if you’re transitioning to the luxury market, or just starting out specializing in the luxury market. Learn some tools to help you build your client base and start earning those top commissions.
Learn about it by clicking this link.

5 Ways to Improve Real Estate Marketing to Seniors

Real estate marketing differs significantly depending on who you’re marketing to. Retirees and seniors are no exception. Learn some tips for how to market your real estate listings to these older generations.
See what the experts say.

Realtor Marketing Vs. Realtor Branding

Defining your brand is a big part of any marketing strategy. Having a firm grasp on your company’s mission and vision will help you define your brand and pursue your marketing goals.
Read about it here.

How Real Estate Marketing Works

Creating a marketing strategy is a great first step for business outreach. But you have to understand how it works in order to execute those strategies effectively.
Learn about it here.

Creating a Real Estate Marketing Budget

Creating a marketing budget is vital for your real estate business, whether you’re a new agent or a well-established brokerage firm.
Read about some helpful tips and tricks.

HOMES & LAND |APRIL 2019

Leave a comment

Filed under Industry Articles and Trends

March 2019 Marketing Minute

New Agents: Do You Need a Degree to Succeed in Real Estate?

Real estate is an industry of experience, learning, and connections. Do you need a higher ed degree to be successful?
Learn about it by clicking this link.

How to Use the Weekend to Bolster Your Social Media Presence

For the real estate world, working on the weekends is essential. Learn how to bolster your clientele and build your brand with a strong social media presence.
See what the experts say.

A Success Plan to Build and Scale Your Team

No matter what stage your sales team is at right now, there’s a strategy to build and scale your company for the future.
Read about it here.

The Sweet Spot of Advertising: When Broad Awareness Meets Micro-Targeting

Advertising in the real estate industry can be extremely difficult. It can feel like you must cater to everyone’s interests while simultaneously targeting specific groups of people. Find out how to reach those niche clients while promoting your brand through broad range advertising.
Learn about it here.

Accelerate New Agent Sales With a Success Plan

Want your team to succeed? Create a strategic marketing plan to help nurture their clientele and keep them top of mind for consumers.
Read about some helpful tips and tricks.

HOMES & LAND |MARCH 2019

Leave a comment

Filed under Industry Articles and Trends

September 2018 Marketing Minute

No Gain, No Loss: Existing-Home Sales Stabilize

August existing-home sales stabilized, ending a regressive streak, the National Association of REALTORS® (NAR) reports. Get all the recent activity details by clicking this link.

10 Real Estate Pros Share Their Favorite Way To Market Active Listings

Today’s real estate agents have countless ways to spread the word about new home listings. From the MLS and email blasts to social media, you can reach a wide network of potential buyers and brokers with just a few clicks. But which methods are working best for successful industry professionals? See what the panel has to say.

Foreclosures and Delinquency Rates Dip to 12-year Low: CoreLogic

While the downtick may seem small, the number of Americans failing to make payments on their homes has been falling steadily over the past decade. Neither the delinquency rate nor foreclosure rate has been this low since 2006. Take a look at the report summary here.

The Housing Market is ‘In An Absolute Perfect Storm For Demand,’ Real Estate CEO Says

Millennials seem to want homes just as much as older generations — and that spells a boon for housing demand according to Century 21 CEO and President, Nick Bailey. Read a summary or watch his CNBC interview here.

The Jury is In: This Cycle Ends in 2020

We have been hearing about this for a while now, but the jury is finally in: most economists predict this up cycle will end in 2020. America may have less than two fat years to make hay while the sun is still shining on the economy. Read the write up from housingwire.com.

QUICK LINKS

After A Starbucks Opens In Town, Housing Prices Tend To Rise, Harvard Study Finds

Top Podcasts for Real Estate Agents

How Real Estate Can Help The Survivors Of Hurricane Florence

“Don’t worry about failure; you only have to be right once.”

—DREW HOUSTON,
Founder and CEO of Dropbox

 

HOMES & LAND |SEPTEMBER 2018

Leave a comment

Filed under Marketing Minute

August 2018 Marketing Minute

Housing Tipping Back To A Buyer’s Market As Sellers Cut Prices

After several years of significant home price gains, the market appears to have found a limit to what people can afford. Sellers are finally responding by increasingly lowering prices. Read the full report here.

New Housing Starts And Permits Tick Upward, Easing Low Inventory Woes

Privately-owned housing starts and privately-owned housing units authorized by building permits are both trending upwards, month-over-month, according to the latest new residential construction numbers from U.S. Census Bureau and the U.S. Department of Housing and Urban Development. See all of the details here.

Luxury Market on Record Streak

High-end homes are moving rapidly, with age of inventory at 108 days—11 days faster than in July 2017—and $1 million-plus properties on the rise. Check out a summary of the July Luxury Home Index report here.

No Housing Recession Over Horizon

Through the first half of 2018, existing-home sales are down just a tad, while new home sales are up. Home prices continue to move higher and distressed property sales have fallen to historic lows. The one area of concern is increasing housing unaffordability. Get the full rundown here.

IRS 20% Business Deduction Brings Good News To Real Estate Agents

The Internal Revenue Service and the U.S. Department of the Treasury issued proposed regulations this week for Section 199A of the Tax Cuts and Jobs Act, which passed at the end of last year. Now, new guidance released by the IRS shows that real estate agents and other real estate professionals could benefit from the 20% deduction. Read on here.

QUICK LINKS

When Do Interest Rates Hurt Real Estate Investing?

I Doubled My Revenue in 12 Months by Analyzing These 3 Types of Data

Midwest Overtakes California For The Hottest Housing Markets

“Pursue some path, however narrow and crooked, in which you can walk with love and reverence.”

—HENRY DAVID THOREAU,
American Essayist, Poet & Philosopher

 

HOMES & LAND | AUGUST 2018

Leave a comment

Filed under Marketing Minute

July 2018 Marketing Minute

Bigger, Better, Faster: 6 Tips to Speed Up Sales and Boost Value

Often, what helps a home sell faster is also what helps a home sell for more. Surprisingly enough, just having a low price isn’t the key. Homesellers need to think of their property as a product — something to market — instead of home. See all of the tips here.

The “For Sale” Sign Gets its First Major Makeover in Nearly 50 Years

The last time that the “for sale” sign went through a major transformation was decades ago, during the post-World War II suburban boom. The real estate unicorn Compass, worth $2.2 billion, wants to connect front-lawn signage to the digital world. Get the full scoop here.

Homebuyers Fuel Jump in Mortgage Applications, as More Listings Finally Emerge

After falling for two straight weeks, mortgage application volume rose 2.5 percent last week, seasonally adjusted, compared with the previous week. The increase was driven entirely by purchase applications. Read more here.

How Instagram And Staging Help Two Brokers Sell New York City Real Estate

For Manhattan real estate brokers Joel Moss and Samantha Rose Frith, Instagram is more than just a fun social media tool. It’s a bona fide way to sell a property. Read the full write-up here.

Infographic: Baby Boomers Are Market Movers

Baby boomers are the biggest generation of homebuyers behind millennials, at 32 percent, according to the National Association of REALTORS® (NAR) 2018 Profile of Home Buyer and Seller Generational Trends. Check out the infographic here.

QUICK LINKS

How Will The New Tax Law Shake Up The Housing Market?

New Vacasa Service Connects Agents With Vacation-Homebuyers and Sellers

Weekly Mortgage Applications Fall 2.5% as Buyers Struggle to Find Affordable Homes

“Business opportunities are like buses, there’s always another one coming.”

—RICHARD BRANSON,
Founder of Virgin Group

 

HOMES & LAND | JULY 2018

Leave a comment

Filed under Marketing Minute