November 2017 Marketing Minute

19 Essential Tools for 10x Real Estate Marketing

Getting real estate leads is already hard enough as it is. But what about prospecting for real estate leads? It’s probably something that you don’t spend a lot of time or effort on, but should be doing. Check out these 19 out-of-the-box solutions that will get your creative juices flowing in order to attract the right customers.

5 Tips for Making the Most of Your Cold Calls

Cold calling. Those two words are usually viewed with a negative connotation. But what if they didn’t have to be? From dropping the canned script to foregoing an attempt to close on the phone, there are several ways that you can take advantage of cold calls in order to try and establish a relationship with a client. Here are the five things you need to do.

The Politics of Print and Why We Need It

In order to reach a specific niche-market, the power of print becomes important. While the magazine relies on the power of other marketing tools formed around it, it nonetheless serves as an extremely valuable tool that still keeps the attention of those who might be in the home buying market. See this opinion article filled with statistics and facts to make a case for why print is in fact, not dead.

The 3 W’s of Real Estate Branding

WIFM. In case you’ve never heard of that acronym, it stands for What’s In It For Me. Along with this, there are two other things that you need to be asking as an agent in order to brand yourself in an ever-growing, competitive field. In order to create success as an agent, your personal brand is one of the most important aspects. Check out the three W’s that you can start implementing today.

How To Reduce the Stress of Thanksgiving

Inlaws. No room in the oven. Grandma’s cat fighting with the dog. Thanksgiving can be a stressful time of the year. With less than a week left until the holiday, it’s easy to see just how quickly one can get stressed. There are in fact several things that you can do to make this time of year a smooth one. Use these tips to reduce the chance of getting worked up on November 23.

QUICK LINKS

Luxury Market is Booming, Thanks to Celebrities

Home Appraisals Better Match Owner’s Perceptions

A Little Prep Goes A Long Way When Selling a Home

“Never mind what others do; do better than yourself, beat your own record from day to day, and you are a success.”

— WILLIAM J.H. BOETCKER,
American religious leader and influential public speaker

 

HOMES & LAND | NOVEMBER 2017

Leave a comment

Filed under Industry Articles and Trends

October 2017 Marketing Minute

3 Essential Tools for 10x Real Estate Marketing

How does a real estate marketing plan that’s 10x better than what you’re doing now sound? In order to stand out from the crowd in today’s technologically-saturated world, an efficient marketing plan is needed to keep business booming. Here are the three essential tools that you need to be utilizing.

The Inman Files: Blow Up Upstream

In case you haven’t heard, Upstream is a multi-million dollar project that has MLSs questioning on whether or not they are willing to buy in to the project. The yet-to-be launched platform ultimately functions as a middleman between brokers and the receivers of their data, including MLSs and vendors. Read this opinion on why we should “Blow Up Upstream” from the Inman Files.

Why Generational Preferences Need To Be Used In Your Marketing Strategy

Do you like face-to-face conversations? Or do you prefer an email conversation? Or maybe, you’d rather do all interacting from your smartphone. In today’s real estate industry, everyone from baby boomers to millenials are in the mix for purchasing a home. Because of this, it’s important to use different types of marketing strategies to hit all of the generations who might be looking. This article gives examples of marketing done well that targets all generational preferences.

What To Expect When It’s Time To Get Your Home Inspected

For the most part, getting your home inspected after a bid is accepted is a pretty straight-forward process. With that being said, buyers often have some lingering questions such as, “How do I find a reliable home inspector?” or “What does my home inspection cover?” For the ins and outs of home inspections and what to expect, check out this article.

10 Ways To Build Your Personal Brand on Social Media

In order to keep people engaged on social media, your potential customers want to know that there’s a human on the other side of the screen. Instead of only posting about your business, make sure to leverage real connections at the same time. Here are 10 ways to build your personal brand in order to take your real estate business to the next level through social media.

QUICK LINKS

The Demographics of Realtors®, 2017 Edition

30 Years After Black Monday and The Housing Crash, A Look at Its Effects on Real Estate

The Cyber Security Threat and Measures You Should Take

“To give real service, you must add something which cannot be bought or measured with money, and that is sincerity and integrity.”

— DOUGLAS ADAMS,
Author

 

HOMES & LAND | OCTOBER 2017

Leave a comment

Filed under Marketing Minute

September 2017 Marketing Minute

5 Stats on How Print Magazines Are Growing in 2017

Did you know that 226 NEW print magazines were launched in 2016? In a world of overwhelming email marketing campaigns, social media ads, and an enormous scope of digital offerings – it’s easy to wonder the age old question of whether or not print is dead. According to research, the opposite is true. You can’t deny statistics. Check out these five facts on how print magazines are actually growing.

15 Crazy Real Estate Myths Your Clients Probably Believe

The six percent commission rule. The idea that a home can only either pass or fail an inspection. And finally, the idea that weekends bring out the most serious buyers. You might not realize it, but some customers believe outdated real estate myths that have been passed down the grapevine. Make sure that they are receiving accurate facts in order in order to reflect a positive experience on both ends. See all 15 myths that your clients probably think are true.

Mortgage Demand Is About to Boom, But Not Without Fraud Risks

Did you know that CoreLogic predicits that purchase mortgage applications will make up 75 percent of all applications by 2018? While this is seen to be a good thing, along comes the risk of fraud. In order to ensure a smooth mortgage transaction, read about these three mortgage fraud indicators that are on the rise so that you and your clients don’t have to run into any hiccups.

Staying a Step Ahead Of The Bad Guys

September is recognized as Realtor Safety Month by the National Association of Realtors, which means that personal safety tops the list. Whether you require that a potential client provides ID before a showing, or even a preapproval from a lender to prove serious interest beforehand – it’s important to stay on your toes as an agent. Here are several tips that will help you to stay safe on the job.

9 Tech Tools Any Real Estate Business Should Add To Its Arsenal

According to NAR, 27% of agents and 21% of brokers spent between $501 and $2,000 on technology in the last 12 months. The nine tools discussed in this article can assist in helping to better run a business, as well as cut out some of the unnecessary steps that waste time when undergoing day-to-day tasks as a broker or agent.

QUICK LINKS

Millennials Are Prolonging Home Buying Because of College Debt

Here’s The Salary You Need To Afford a Home in 22 U.S. Cities

What’s Rude To Ask During An Open House?

“Strength doesn’t come from what you can do. It comes from overcoming the things you once thought you couldn’t.”

—RIKKI ROGERS,
Author

 

HOMES & LAND | SEPTEMBER 2017

Leave a comment

Filed under Industry Articles and Trends, Marketing Minute

August 2017 Marketing Minute

7 Secrets to Winning Over More Clients

Today’s consumer expects a callback within an hour of submitting a request for a Realtor. A study done by PCMS Consulting and One Cavo found that 75 percent of agents took too long to respond to a client’s request. If you want to attract more customers, sometimes you have to position yourself from the eyes of the buyer. Check out these seven secrets that will result in referrals from clients over and over again.

Do These 5 Things to Establish Yourself as a New Realtor

There are more than 2 million practicing agents in the U.S., so it’s easy to feel intimidated when you first step into the market as a new Realtor. Hit the ground running by branding yourself, and make sure to build your credibility by reaching out when you need advice as well as networking on a regular basis. Even if you’re an experienced agent, these tips can help to better your business.

Create Shareable Social Media Content With These Tips

The human brain processes images 60,000 times faster than text alone. In the real estate industry, it’s important to create content that’s simple, yet intriguing. With these five tips from RISMedia, you’ll find that you can quickly increase your scope of coverage to potential clients by creating shareable content in no time. Check out how you can become more social media savvy here.

Housing Finance Reform Might Be On its Way

With the Trump administration saying that housing reform is one of its “top priorities,” expect those talks to begin soon. According to HousingWire, it starts by making rental housing more affordable. By doing so, the steady stream of affordable supply helps to stabilize families to support future homeownership. If you’re an agent, don’t be afraid to shy away rentals. If you’re interested in several other factors that might have an impact of housing reform, read more here.

10 Marketing Tools for Agents That Require Little Time Through Automation

At Homes & Land, the value of advertising goes well beyond the print side with resources that include social media exposure, digital issues, email campaigns, and more. In order to be successful as an agent, automation can help you get ahead of the game by doing most of the work for you. In return, you’ll find a lot more hours to spend with clients while still staying relevant in the meantime. See the 10 tools that will help take your status to the next level here.

QUICK LINKS

Leading Marketing Index Indicates Improvement Across the Entire Country

What’s Going on with the Neighborhoods in the Middle Who Are Neither Struggling nor Thriving?

Millennials are Buying Homes Based on Their Dogs, Not Their Children or Families

“Work like there is someone working twenty-four hours a day to take it away from you.”

—MARK CUBAN,
Entrepreneur, Television Personality

 

HOMES & LAND | AUGUST 2017

Leave a comment

Filed under Marketing Minute

Celebrate National Watermelon Day with Inspired Salsa!

Did you know that today is National Watermelon Day? And what better way to celebrate than by enjoying summer’s most notorious fruit in a different way. Whether you slice it up, prefer it seedless, or add it to your drink, you can’t go wrong with watermelon. Try this watermelon salsa as an addition to tonight’s dinner that is great for dipping or pairs well on top of salad.

Watermelon Salsa Recipe

Serving Size: Makes 3 Cups
Recipe From: The Gunny Sack

Ingredients:
1 personal size watermelon (1 cup of diced watermelon and the watermelon bowl, needed for recipe)
1 cup diced cucumbers
1 cup diced peppers (any combination of green, orange, yellow or red peppers)
⅓ cup chopped cilantro
½ cup diced onion
2 tbsp lime juice
1 tbsp chopped jalapenos (optional)
Salt and black pepper for taste

Instructions: 

  • Cut the personal size watermelon in half, cut slices in the watermelon and scoop the slices out. Hollow out the watermelon so that it can be used as a bowl. Dice enough watermelon to measure one cup. Save the remaining watermelon for another use.
  • Drain the watermelon juice out of the cup, put the diced watermelon in a bowl and add the onion, cucumbers, peppers, jalapenos (optional), cilantro, lime juice, and black pepper.
  • Mix everything together and taste the salsa. Add salt to taste and additional lime juice and black pepper, if needed. Drain any excess liquid from the bowl and then scoop the salsa into the hollowed out watermelon half.
  • Serve the watermelon salsa directly from the watermelon bowl.

Enjoy!

Leave a comment

Filed under Design