Tag Archives: online advertising

by | December 7, 2011

How to Connect With Home Sellers

by Rob Wicker Over one-third of home sellers contact at least two or more agents before selling their home, according to the NAR’s latest Profile of Home Buyers and Sellers. Not surprisingly, what sellers want most from their agent is … Continue reading →

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by | November 21, 2011

Where’s Your Call to Action?

by Rob Wicker The intent of most marketing is getting your prospect to take action. That could mean a phone call, an email or a visit to an open house. Be sure to make your call to action crystal clear. … Continue reading →

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by | November 7, 2011

Seize the Opportunity

USA Today Columnist Steve Strauss discussed the benefits of print advertising in a recent “Ask the Expert” column. Even though the medium is changing, Strauss believes print offers a tremendous opportunity for businesses to brand themselves, drive traffic to their … Continue reading →

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by | November 4, 2011

The Secret to Getting More Views Online

Want your listings to get more views online? Include more photos. NAR reports that listings with a minimum of 6 photos get 300% more views from homebuyers. The quality of your property photos is important too. The pictures themselves can … Continue reading →

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by | October 17, 2011

Advertising That Works

by Rob Wicker Advertisers have more options than ever. Yet magazines continue to be used by major marketers, including technology giants like Google, Facebook, and especially Apple. Why? Because magazine advertising works. Magazine readership is up among all age groups, … Continue reading →

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