With all of the hype around digital marketing, it can sometimes feel like you are behind the times as a professional if you use print marketing, but it still has distinct benefits digital marketing simply cannot deliver.

1. Use Your Home-Field Advantage – With the current trend of increased support of local businesses, this is your time to really network within your community. A great way to do that is through print marketing.

2. Give Your Customers a Little Extra Attention – Send your customers, whether longtime or new, a little something in the mail now and again. Let them know that you appreciate their business and remind them of upcoming sales, discounts, and specials.

3. Introduce an Entirely New Target Market to Your Company – There’s no debate that there is a different set of people who only stay abreast of things through digital and online means and those who prefer the “old-fashioned” way—physical books, newspapers, magazines—to using modern technology. So, instead of choosing one method over another, why not use both?

It’s time to redefine the benefits and usefulness of print media. It may not be hot, new thing in modern marketing, but it has stayed around so long for a reason.

Original Article

• iPad Tablet
• iPhone
• iPod Touch
• Android phones
• Blackberry touch phones (like the Torch or Storm)
• Palm Pre

Need more information on setting up a Facebook Page?
Download our Guide.

It’s tough to stay motivated in such a sluggish market. Writer and marketer Seth Godin points to where your motivation really needs to come from:

http://bit.ly/kGsa3b

You already know how important your Facebook account is for connecting with clients and prospects. You have both your personal Profile and business Page already set up to work leads and market listings – if only the marketing part were less time consuming…

Now it is! Homes & Land introduces the Facebook Page export feed – allowing advertisers to display their listings on a dedicated tab on their business page. It’s easy – just connect your Page to the Control Panel once, and every time a homebuyer clicks on your “My Listings” tab on Facebook, all of your active listings and rental properties will be instantly displayed.

We even tell you how to make your My Listings tab the default landing page for visitors who have not yet “liked” your page.

Here’s How

Watch the video and learn how thousands of agents are benefitting from Homes & Land’s new social media application.

Maybe not – or at least not to the extent they could be.

Some agents still like to keep listing information private and don’t include addresses in their print or online advertising. However, that guardedness may prevent the listing from being syndicated online.

Your listings advertised with Homes & Land are automatically distributed to over 25 prominent real estate websites, including WallStreetJournal.com, Trulia, Yahoo!, NewYorkTimes.com and our newest partners LakeHouse.com and GolfHomes.com.

Each of those partners has basic criteria to accept listings and display them on their site. But almost all sites require a street address, city, state and zip code.

If your listing data doesn’t include the basic information, it isn’t reaching the millions of viewers it could.

Lear more about Homes & Land’s syndication program.

The Associated Press reported that fewer Americans are relocating to other parts of the country. This is due to a sluggish economy and younger people without jobs staying closer to home.

According to the Census Bureau, the share of long distance moves fell to 4.3 million people, 1.4% percent of the population. Overall, 38 million people, roughly 12.5% of the population, made some kind of move to a new residence. The percentage of people who moved within the same county increased slightly in 2010 from 2009.

The level of people making long moves had already declined prior the recession due to an aging baby boomer population that is less mobile.

What do fewer long distance moves mean for real estate practitioners? Reaching people in your immediate area is more important than ever. You may want to consider Homes & Land magazine. Our Publishers distribute tens of thousands of magazines annually in the local marketplace.

Talk to your Homes & Land Publisher or go to HomesAndLand.com/Benefits to learn more.