Tag Archives: design

by | January 25, 2012

The Second Most Important Thing About Online Listings

by Adrian Amos According to Google, “mobile went mainstream in 2011” with increased smartphone and tablet usage – which means your listings not only have to be online to reach consumers, they have to be mobile-accessible too. Nielsen reports that … Continue reading →

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by | January 23, 2012

Hot Marketing Trend In 2012

by Rob Wicker Last month Bernice Ross, a Realtor and one of Inman.com’s best columnists, declared that Micromarketing is the hot real estate marketing trend for 2012. Ms. Ross described micromarketing as “old-fashioned farming with a 21st Century twist.” Micromarketing … Continue reading →

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by | January 3, 2012

Effective Advertising & Design

by Rob Wicker Homes & Land works hard to make sure you get the best possible response from your marketing. To that end, we’ve created a website devoted to effective advertising and design. Short videos cover topics like How To Write Ad Copy … Continue reading →

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by | November 23, 2011

How Advertising Saved Thanksgiving

We at Homes & Land have a lot to be thankful for – the best real estate agents in the business are working with us! We know how hard you work every day to make homebuyers and sellers’ dreams a … Continue reading →

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by | November 21, 2011

Where’s Your Call to Action?

by Rob Wicker The intent of most marketing is getting your prospect to take action. That could mean a phone call, an email or a visit to an open house. Be sure to make your call to action crystal clear. … Continue reading →

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