Think Homes & Land

Keller Williams Town & Country Realty, a Tallahassee, Florida based brokerage, uses a unique email campaign called “30 Touch” to stay in front of clients and prospects. The brokerage is owned by Gene and Rebekah Rivers, who maintain a database of about 9,000 past clients, current clients and prospects. Each person in the data base receives an email from the Rivers at least 30 times a year. What makes the Rivers’ program so valuable is the quality of content included in the emails. Read More