Tag Archives: copy writing
The Marketing Genius of Steven Jobs
by Rob Wicker Steve Jobs was a celebrated marketer. “I would say that marketing was his greatest strength,” said Steve Wozniak, co-founder of Apple. The current issue of Advertising Age includes an interesting article about how Steve Jobs approached marketing. … Continue reading
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Advertising That Works
by Rob Wicker Advertisers have more options than ever. Yet magazines continue to be used by major marketers, including technology giants like Google, Facebook, and especially Apple. Why? Because magazine advertising works. Magazine readership is up among all age groups, … Continue reading
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Luxury Properties Heating Up
by Rob Wicker The US housing market is moving in two different directions.The Associated Press reports that prices of homes over $1 million have risen o.7 percent since February. Homes valued under $1 million have fallen by an average of … Continue reading
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How To Look at Houses
by Rob Wicker Buying a house is tricky. Minor flaws that you don’t like can easily be fixed. On the other hand, structural problems that you fail to notice may end up costing you a lot of money. Author PJ Wade offers advice on how … Continue reading
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It’s Still List to Last
by Rob Wicker In a slow market, some agents reach a point where they are reluctant to take any more listings. Listings are thought of as a burden–you have to spend time and money now, and any possible commissions are months away. Most … Continue reading
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