Tag Archives: changing market

by | October 19, 2011

The Marketing Genius of Steven Jobs

by Rob Wicker Steve Jobs was a celebrated marketer. “I would say that marketing was his greatest strength,” said Steve Wozniak, co-founder of Apple. The current issue of Advertising Age includes an interesting article about how Steve Jobs approached marketing. … Continue reading →

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by | October 14, 2011

Realtor.com Reports Inventory Down, Prices Up

Housing inventories are down and list prices are up, according to real estate search site, Realtor.com. In September, the national inventory of homes for sale (single family homes, condos, townhouses and co-ops) dropped 3.27 percent from August and an astonishing … Continue reading →

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by | October 12, 2011

Avoid Seasonal Advertising Disorder

Think advertising homes in the Fall and Winter months isn’t worth your time and money? Consider this: In the past three years, national home sales have averaged 488,000 units sold in the months of September through December. Using the average … Continue reading →

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by | October 6, 2011

Luxury Properties Heating Up

by Rob Wicker The US housing market is moving in two different directions.The Associated Press reports that prices of homes over $1 million have risen o.7 percent since February. Homes valued under $1 million have fallen by an average of … Continue reading →

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by | September 19, 2011

It’s Still List to Last

by Rob Wicker In a slow market, some agents reach a point where they are reluctant to take any more listings. Listings are thought of as a burden–you have to spend time and money now, and any possible commissions are months away. Most … Continue reading →

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