We also give you a choice as to where and how to display your listings within your Facebook account. You can post listings individually on your Profile page, or include all your inventory on a dedicated “My Listings” tab on your Business Page.

Now you have a third option. From the same “Social Syndication” section of the Homes & Land Control Panel, advertisers can choose to post select listings on their Business Page wall. This way your new listings are shared with everyone who “likes” your page – instantly.

Here’s How

According to Google, “mobile went mainstream in 2011” with increased smartphone and tablet usage – which means your listings not only have to be online to reach consumers, they have to be mobile-accessible too.

Nielsen reports that 44% of US mobile customers are using smartphones – up from 18% in 2010. With thousands more consumers having instant access to the Internet, it’s no wonder mobile browsing has increased 45% in the past year – not to mention the huge influx of Internet traffic from tablets (up 440% according to Google).

In fact, Google states “It’s not just that more people are using smartphones and tablets (though the numbers are skyrocketing at an accelerating pace)—it’s that a huge, and fast-growing base of smartphone users, now expect to engage with businesses on mobile.”

This is true for home shoppers too. HomesAndLand.com has seen an 186% increase in mobile traffic in the past year. That’s why mobile-enabled websites are included in our marketing package. Advertisers receive personal websites that are automatically formatted for smartphones and tablets at no additional charge. Which means no additional work for you to put your listings online – or on-mobile.

Over one-third of home sellers contact at least two or more agents before selling their home, according to the NAR’s latest Profile of Home Buyers and Sellers. Not surprisingly, what sellers want most from their agent is help in marketing their home to potential buyers.

So how do you differentiate yourself from the other agents and win in a competitive listing situation? As we all know, every agent is going to toss out the names of the websites they plan to use, so that’s not much of a differentiator.

Consider this, 87% of all sellers are 35 or older, and 68% of sellers are 45 or older. This means that they grew up using the printed page as a primary source of information. These home sellers like seeing their property advertised in something tangible.

That’s one of the reasons our advertisers tell us that Homes & Land is a powerful listing tool. We help separate you from your competition.

The nice thing about Homes & Land is that we deliver so much more than print—online syndication including luxury web partners, direct mail, and mobile and social media tools. If your listing presentation needs more firepower, consider Homes & Land.

See all of the benefits that Homes & Land provides at www.homesandland.com/benefits.

Show this video as part of your listing presentation, email a link before your meeting as a preview, or send it after to those sellers who want to think about which agent to list with. Either way, Homes & Land helps you stand out and win the listing.

Consumers are directed to our latest video promoting the marketing powers of Homes & Land advertisers to get homes sold. Check it out:

Watch this video to learn more:

Our Client Contact program makes it easy for you to stay in touch. We send all of your advertised sellers a copy of the magazine and a letter promoting you and your marketing efforts. We also explain how your sellers can go online and see their property featured on HomesAndLand.com.

Better communication helps keep your sellers happy – which means more repeat and referral business for you.

Here’s how to put this program to work for you.

Homes & Land has been successfully marketing real estate listings for nearly 40 years. Here are some tips on how to create a balanced marketing plan: