10% of Real Estate Agents Surveyed Think Obama’s Mortgage Modification Program (HAMP) is Reducing Foreclosures

4 03 2010

Top Realtors® address local market trends and attitudes

Tallahassee, FL (March 3, 2010) – If you want to know something about local real estate, ask a Realtor®. Homes & Land, a provider of real estate media and marketing for over 37 years, recently launched Market Pulse. In an effort to develop a clear view of each market, in February Homes & Land asked over one hundred thousand real estate agents to report their opinions about their local real estate market. The national, state, and county results are published in the Market Pulse Survey Report. Overall, optimism is improving with most agents reporting an increase in homebuyer interest. However, in states with the highest foreclosure rates, buying appears to be driven by distressed home sales.

When asked if President Obama’s Home Affordable Modification Program (HAMP) “has reduced the rate of foreclosures in your market,” only 10 percent of respondents said ‘yes’. Initial details about HAMP became available on March 4, 2009 with the promise of easing at-risk homeowners. The plan makes available $75 billion in funding for up to four million homeowners, providing a modified interest rate and three months of a probationary period.

“Foreclosures and short sales still appear to be driving home sales in several states,” says Eric Adair, Business Development Analyst for Homes & Land. “Unfortunately, the data on the program to date and the responses from our survey show that HAMP has done little to help. Clearly respondents to our survey don’t believe this program is helping to reduce foreclosures.”

When asked, “How would you describe consumer interest in purchasing a home in your area over the past three months,” 58 percent of agents in the U.S. said, “increasing.” Regional responses in states with the highest foreclosure rates showed interest even higher than the national average.

In the top three states with the highest foreclosure rates, real estate agents who responded are seeing increased homebuyer interest. Arizona (71%), California (64%) and Florida (67%) agents are seeing more interest, but the increase appears to be coming in the form of distressed home sales. Only 14% of agents reported that the majority (50% or more) of their sales over the last 12 months came from distressed properties. However, Arizona (38%), California (35%) and Florida (26%) agents each reported sales of distressed homes much higher than the national average.

“Almost 5800 Realtors® and agents across the U.S. participated in the Market Pulse survey,” says Adair. “We will continue ‘taking the pulse’ of as many local markets as we can throughout 2010 to better identify trends and regional market conditions.”

The Market Pulse Report, located at www.homesandland.com/marketpulse, provides insight on regional real estate trends and attitudes across the U.S. For more than 37 years, Realtors® have counted on Homes & Land to provide the most targeted distribution channels to reach active homebuyers. Log on 24-hours a day to find homes for sale, real estate listings, home valuations, and gain insight and perspective into the home sales market.

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Homes & Land Delivers Properties Through Twitter

10 09 2009

Consumers Tweet for Information on Homes for Sale

TALLAHASSEE, Fla.–Homes & Land, a leading real estate publisher, has rolled out a new application that enables consumers to receive property information on their mobile phones through Twitter. Home shoppers driving by a property for sale can text a listing’s property address or MLS # to Twitter and access price, bedrooms and baths. Consumers with smart phones can also access multiple property photos. The application returns data from listings found on HomesAndLand.com and Google Base. Homes & Land will also promote the Twitter application though its network of magazines, enabling readers to identify properties of interest in a magazine and text Twitter for more details.

“Homebuyers actively looking for real estate can almost immediately receive the information they need,” said Robert Wicker, Chief Marketing Officer for Homes & Land. “We are the first real estate publisher to offer this application.” Consumers can learn how to use the service by going to HomesAndLand.com and clicking the “Home Tweet Home” icon on the home page.

The Homes & Land brand is visible in more than 30,000 communities across North America. Its website – HomesAndLand.com – is the number one real estate search site for affluent buyers. According to leading web analyst Hitwise, more than 21 percent of visitors to HomesAndLand.com have household incomes of $150,000 or more.

Homes & Land is a category leader in real estate media. For more than 36 years, Realtors® have counted on the brand to reach active homebuyers and home sellers. In addition to its flagship publication, the company also publishes Home Guide magazine, Estates & Homes magazine and Rental Guide magazine. Homes & Land is also a leading resource for real estate information through its online portal, HomesAndLand.com.





Online and print real estate giants join forces:

28 05 2009

Enormo gives international exposure to US media brand Homes & Land

Expanding further its network of alliances worldwide, 9th most-visited real estate website, Enormo today announces a partnership with leading US media company, Homes & Land. The publisher, which prints 50 million magazines annually, will advertise approximately 151,000 properties on Enormo. Its brokers and agents across the United States and Canada will now be connected to 4.5 million homeseekers and investors.

“We’re delighted to be Homes & Land’s selected international channel partner, and to offer its clients a range of advertising options to bring leads from new locations”, says Enormo’s Business Development Director, Dominique Cerri.

“Homes & Land covers many vacation and resort communities that are popular with international investors,” stated Robert Wicker, Homes & Land Chief Marketing Officer. “The partnership with Enormo gives added exposure to Homes & Land’s listings in those popular tourist areas.”

Enormo currently indexes 8.7 million for sale and rental properties in 80 countries worldwide, and is ranked 9th most-visited real estate site in the world by independent auditors comScore. The majority of the listings Homes & Land is advertising on Enormo are family homes, with a concentration on real estate in the southeast and southwest.

Enormo CEO Yannick Laclau adds, “Current conditions make the US an interesting market for our large, committed audience looking for cross-border buys. These types of partnership are, more and more, helping to drive global real estate back towards a positive place.”

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About Enormo
Enormo is the world’s largest international real estate website, displaying 8.7 million listings (sale and rent) in 80 countries. Enormo currently has user traffic of 4.5 million visits a month from potential homebuyers, tenants and investors worldwide.
For more information on Enormo’s features for users and agents, visit the online demo: http://www.slideshare.net/enormo

About Homes & Land
Homes & Land is a category leader in real estate media. For more than 36 years, Realtors have counted on the brand to reach active homebuyers and home sellers. In addition to its flagship publication, the company also publishes Home Guide magazine, Estates & Homes magazine and Rental Guide magazine. Homes & Land is a leading resource of real estate information through its online portal HomesAndLand.com. Log on 24-hours a day to gain insight and perspective into the home sales market.

Rosie Cade
Enormo Press Liaison
e: rosie.cade@enormo.com
t: +34 93 80 234 55
twitter: @rosiecade

Robert Wicker
Chief Marketing Officer
e: wickerr@homesandland.com
t: 850-575-0189





Homes & Land Partners with Dupont Registry

5 05 2009

Homes & Land advertisers gain exposure to affluent buyers

Tallahassee, FL (May 1, 2009) – Homes & Land, the affluent homebuyer’s marketplace, announced today it has signed a listing feed partnership with duPontREGISTRY.com.  The agreement provides that all real estate listings priced at $750,000 and above on HomesAndLand.com will automatically be uploaded to duPontREGISTRY.com.

This high-end site, duPontREGISTRY.com, is a destination for readers of the duPont REGISTRY magazine. Each month duPontREGISTRY.com reaches approximately 400 thousand unique visitors in over 140 countries.

“Our partnership with duPontREGISTRY.com exposes our luxury listings to affluent homebuyers and investors from around the world,” says Robert Wicker, Chief Marketing Officer. “The benefit to our advertisers is substantial because the duPontREGISTRY.com does a great job of targeting wealthy homebuyers. We will continue to pursue relationships that help our advertisers market their high-end listings.”

The Homes & Land brand is visible in more than 30,000 communities across North America.  Its website – HomesAndLand.com – is the number one real estate search site for affluent buyers. More than 67 percent of visitors to HomesAndLand.com have household incomes of $100,000 or more.*

The duPont REGISTRY adds to Homes & Land’s more than 20 partnerships.  Homes & Land also has partnerships with WallStreetJournal.com, New York Times, HomeGain, Truilia, and Yahoo! Real Estate.

Homes & Land is a category leader in real estate media.  For more than 37 years, Realtors have counted on the brand to reach active homebuyers and home sellers. In addition to its flagship publication, the company also publishes Home Guide magazine, Estates & Homes magazine and Rental Guide magazine.  Homes & Land is a leading resource of real estate information through its online portal HomesAndLand.com.  Log on 24-hours a day to gain insight and perspective into the home sales market.

*HitWise





HOMES & LAND CONTINIUES TO ENFORCE ITS TRADEMARK

27 02 2009

Robert Wicker
Chief Marketing Officer
Endurance Business Media
WickerR@homesandland.com
Tel: 850-575-0189

Homes & Land Affiliates, LLC v. Homes & Loans Magazine, LLC,
Robert Klezmer, William Keeler

Tallahassee, FL (February 27, 2009) – Homes & Land Affiliates, LLC successfully enforced its trademark rights to “Homes & Land” in a recent infringement case against “Homes & Loans Magazine.” Homes & Land asserted the use of the name “Homes & Loans” was confusingly similar to its registered trademarks. Over the last 36 years, Homes & Land has perfected real estate marketing through its high quality magazines and its website, HomesAndLand.com , offering “a total marketing solution” to real estate professionals throughout North America and Canada. Homes & Loans also published a magazine featuring home listings and mortgage lender advertisements throughout the United States.

United States District Court Judge John Antoon, II, Middle District of Florida, Orlando Division, ruled that the defendants William Keeler, Robert Klezmer and Homes & Loans Magazine, LLC infringed upon the rights of Homes & Land, placing great weight upon Homes & Land’s longstanding use of its trademark name. Homes & Land, with its corporate offices in Tallahassee, FL, has been using the trademark for over thirty-six (36) years. The Court entered an injunction against the Defendants prohibiting use of the name Homes & Loans.

“We are extremely happy with the outcome and Judge Antoon’s thoughtful and thorough opinion,” said Terry Smith, Legal Services Manager for Homes & Land. Adding, ”This was an important issue for us. Homes & Land Affiliates, LLC is committed to protecting our intellectual property rights. Our legal team did a great job of presenting our case and we couldn’t be happier with the result.”

Homes & Land was represented by Greg Allen of Jacksonville, FL and Brian Gilchrist, of Orlando, FL, both from the firm of Allen, Dyer, Doppelt, Milbrath & Gilchrist, P.A.

Homes & Land is a category leader in real estate media. For more than 35 years, Realtors® have counted on the brand to provide the most targeted distribution channel to reach active home buyers. In addition to its flagship publication, the company also publishes Home Guide magazine, Estates & Homes magazine and Rental Guide magazine. Homes & Land is a leading resource of real estate information through its online portal HomesAndLand.com . Log on 24-hours a day to gain insight and perspective into the home sales market.

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