Category Archives: Marketing Minute
Follow-up is a Key Part of the Sales Process
by Carolyn Hicks Author Robert Middleton believes that failure to follow-up is a crucial mistake that salespeople frequently make. For example, we may do a good job with our initial contact, but for a variety of reasons we don’t provide … Continue reading
Filed under Interesting Takes, Marketing Minute
Compiling a Marketplace Analysis
Realty Times recently posted an article by Dirk Zeller on how to construct a market analysis if your local Board of Realtors doesn’t provide one. His formula can help you assess trends in your marketplace. Read Article
Filed under Marketing Minute
The Opportunity to Be Number One is Right Now
In his recent article on TheNewYorker.com, financial columnist James Surowiecki explains how businesses that increase their advertising in a recession not only gain market share, but have the opportunity to become the industry leader. “Recessions make the strong stronger and … Continue reading
Filed under Marketing Minute
Use Your MLS ID to Generate Leads
Integrating your print and Internet marketing is the best way to do business. Consumers see more photos and property details — and you get more leads from motivated homebuyers. That’s why it’s important to include the MLS ID in your … Continue reading
Filed under Marketing Minute, Products & Services
