Visit the New Homes & Land Benefits Website

26 05 2010

Homes & Land delivers a comprehensive marketing package that includes print and online solutions. We’re confident that no one delivers more value or impact for your marketing dollar than Homes & Land. Our new tutorial website will show you how to make the most of your marketing investment.

  • Quality Magazine
  • HomesAndLand.com
  • Online Syndication
  • Luxury Listings
  • Targeted Direct Mail
  • Client Contact Program
  • Mobile Devices 
  •  Virtual Tours
  • Personal Website
  • Digital Magazine
  • Featured Listings
  • Listing Flyers
  • Magazine Requests
  • Banner Ads

Make the Most of Your Marketing – visit www.HomesAndLand.com/Benefits

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Homes & Land Goes Green

23 04 2010

by Adrian Amos

Yesterday was Earth Day, a good day to contemplate how much we appreciate our trees. Homes & Land is part of the Sustainable Forestry Initiative (SFI), an organization dedicated to improving the environment.

 SFI protects forests, wildlife habitats, soil, water and air quality across 135 million acres. Which means that if all of the SFI forest lands were consolidated, it would be the size of North America’s Great Basin – the land between the Rockies and Sierra Nevada Mountains – covering parts of Nevada, Utah, Idaho, Oregon and California.

 SFI plants over 650 million trees in their forest lands every year and has invested $885 million in sustainable forestry research since its launch in 1995.

 Homes & Land magazines are proudly printed on SFI certified paper.

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Homes & Land Marketing Package

12 01 2010

We’re confident that no one will deliver more impact or value for your marketing dollar in 2010.

Quality Magazine - Your listings are showcased in thousands of Homes & Land magazines distributed throughout the local area. In addition, Homes & Land annually distributes 50 million magazines across North America – all displaying our 800 number and Web address.

HomesAndLand.com - Your listings are automatically uploaded to HomesAndLand.com. Our site provides the rich media tools home shoppers want including multiple photos; neighborhood, school and comparables data; virtual tours; videos; and much more.

Targeted Direct Mail - Homes & Land is mailed directly to qualified prospects who are actively buying and selling real estate. This includes home sellers (who are also homebuyers), FSBOs, and targeted zip codes where real estate is moving.

Online Syndication - Your listings are automatically syndicated to over 20 high-traffic websites such as Yahoo!, Trulia and Zillow. Luxury properties are distributed to our premium partners – The Wall Street Journal, The New York Times and duPontREGISTRY.com.

Client Contact Program- We mail a copy of Homes & Land magazine directly to your sellers to show them how hard you’re working to market their property. Better communication keeps sellers happy and helps you build repeat and referral business.

Mobile Devices - HomesAndLand.com delivers property information in a format designed for smart phones. Consumers can also use their Twitter account to receive property information.

Virtual Tours - We automatically create virtual tours for you when you upload six or more photos to a listing.

Personal Website - Advertising with Homes & Land includes a personal website for you to list all your inventory and link to your other sites. It’s an easy way to increase your Internet exposure.

Digital Magazine – Digital editions of Homes & Land can be emailed to clients and prospects to showcase your listings. Buyers can click through directly to a listing detail page for full property description and more photos.

Featured Listings - Give your listings priority placement through featured listings on HomesAndLand.com. Featured Listings displays your property at the top of a search results page for increased views. Through Homes & Land you also have the opportunity to feature your listings on WallStreetJournal.com for a special price.

Listing Flyers - Easily create custom flyers of your listings to print or email using the HomesAndLand.com AdEssential Control Panel.

Magazine Requests - Relocating consumers all over the country can request a magazine from your area to start their search before arriving. These leads are passed on to you at no charge.

Online AdMaker - Create custom ads through our user-friendly control panel. Online AdMaker lets you access all your marketing options in one convenient location.





Homes & Land and the Internet

3 12 2009

Homes & Land was an early player in online real estate, posting listings on the Internet since 1993:

  • 1993 – Launched national listing database on Prodigy (text only) as Homes & Land Electronic Magazine
  • 1995 – Online listings include photos and agent contact information. Listing information opened to America Online and other internet surfers
  • 1996 – featured in Wall Street Journal article “How to Shop for a Home Online”

Prodigy Website Portal 1993:

Homes & Land Real Estate Section:

Homes & Land Real Estate Listing:





Welcome to ThinkHomesAndLand

5 10 2009

by Rob Wicker, Chief Marketing Officer

Rob WickerOur core mission at Homes & Land is to deliver a solid return on an advertiser’s investment with us. If you are already a Homes & Land advertiser, you know that a lot of thought and experience has gone into the development of our offering. I do believe that no one else provides as many bundled benefits as Homes & Land.

That being said, marketing for real estate practitioners is a tricky business. There are so many options to consider and skills to be mastered (or hired). Technology has made our industry more interesting, but a significant level of complexity has been added to the marketing mix. There are decisions to be made regarding media, message, design, spend—on and on and on—and now you’re supposed to be an expert in social media too. No wonder so many agents look frazzled.

Something I’ve observed in my 20+ years in real estate is that there is a lot of good sales training in this industry, but not a lot of good advice on marketing practices. This is one of my beefs with how new agents are brought into the industry. They should be taught from the get-go to think of themselves as real estate marketers, rather than exclusively as real estate salespeople. Even with the lack of training, there is no doubt in my mind that more real estate transactions originate from marketing than through direct sales efforts.

This brings us to the focus of our blog. ThinkHomesAndLand.com is all about delivering the best marketing advice and evidence we can muster. We’d also like to take some of the stress out of the marketing decisions you need to make. Future blog posts will include a look at the components and strategies behind effective print and online advertising. We will also seek wisdom from our publishers and advertisers; we are especially interested in success stories backed up by facts.

The blog title, ThinkHomesAndLand.com, is of course self-serving. We would like for you to think of Homes & Land whenever you have a real estate marketing need. The title also points to our current slogan, Think Big, Think Homes & Land. Many of our advertisers, possibly including you, have big career goals. They want to succeed on a large scale, to enjoy a high income, to win the major awards. We hope this blog, perhaps even in a small way, helps you achieve whatever your career goals may be.