Author Archives: Marketing Department

About Marketing Department

We are the marketing department for Homes & Land Affiliates, LLC., based in Tallahassee, Florida, USA.

How to be everywhere, all the time

Multi-channel, omni-channel, whatever you call the current approach to marketing, the basic idea is the same. You need to reach homebuyers and sellers wherever and whenever they’re looking, and listing prospects want to know that’s what you’re doing.

“From websites and email, to social media and print, every channel presents an opportunity to market,” explains Adweek’s SocialTimes blog.

That’s a lot of channels to cover, and each has its pros and cons. Digital is great for immediacy and reach, while printed ads and content seem to be easier for consumers to process and better for brand recall.

Author and science-based marketing expert Roger Dooley sums up recent research in a Forbes post titled “Paper Beats Digital in Many Ways, According to Neuroscience.”

“Despite the enormous migration to electronic media, neuroscience research shows that paper-based content and ads offer special advantages in connecting with our brains.”

Dooley continues: “Rather than an all-digital world, it appears that a multi-channel approach that leverages the unique benefits of paper with the convenience and accessibility of digital will perform best.”

The channels work together, with print feeding digital and digital enhancing print.

Your magazine ad gets potential clients’ attention, then can lead them online to your listings or prompt them to text for more photos and info. Each text also generates a lead for you.

“Where we’ve had a great print product, with a smart free distribution model, we have seen a fantastic halo effect upon our digital metrics,” Justin Etheridge, executive vice president of entertainment guide Time Out North America, recently told the Chicago Tribune. The company’s Chicago publication returned to print this fall after a two-year digital-only hiatus.

Homes & Land gives you that great print product with a smart distribution model, along with a presence on more than 20 websites, social media tools, virtual tours, featured online listings, permanent text codes for advertised properties and more.

Multi-channel? You’ve got it covered.

For more on getting the most from Homes & Land, contact your Publisher.

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Risky business

“If it scares you, it might be a good thing to try.”

— Author and marketing genius SETH GODIN

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12 habits and attributes of high-performers

1. They maximize their time, skill and talent.

2. They acknowledge problems but focus on solutions.

3. They ask intelligent, relevant questions.

4. They make difficult (but necessary) decisions.

5. They do what scares them (when required).

6. They consciously create opportunities.

7. They have contagious energy and passion.

8. They have an attitude of gratitude.

9. They demonstrate self-awareness, not self-importance.

10. They are mentally and emotionally resilient.

11. They are adaptable and flexible.

12. They inspire others to do and be better.

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Brand building, Trump style

Like him or not, real estate mogul and presidential contender Donald Trump is a master of branding and marketing. Real Estate Weekly takes a look at his tactics in an article titled “How to brand yourself like Donald Trump.” Strategy No. 1, as summed up by REW: “Start right now, today: Every day, every minute you wait, is lost time, lost revenue, lost opportunity. Stop waiting to be ready and just get out there and do it already. … It doesn’t matter how talented you are or how much you practice your craft and hone your skills. If you aren’t out there doing the stuff you’re good at (or getting good at), none of it matters.”

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A more rewarding way to network

“Talking the talk: The secret to great networking,” by Linda O’Flanagan, offers practical advice on how to make networking events work for you. For one thing, say many experienced networkers, go to events thinking about not what you can get, but what you can give — your time as a volunteer, your business expertise. Can you help other people connect?

That participatory approach extends right down to the way you accept a business card. This tip on card etiquette is passed along from Deena Baikowitz of Fireball Network, a consultancy providing training in networking, presentation and business development:

“One of the worst mistakes you can make is to take someone’s card and immediately stick it in your pocket. How will you ever remember who you met if you don’t look at their card? A card is a valuable visual cue. Hold the card. Look at the card. Read the person’s name, title, company name and address. Then look directly at them. And ask about their title, company, job. ‘Your office is at 280 Park. What a coincidence. My office is at 250 Park. Let’s meet for coffee.’ ”

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