Author Archives: Marketing Department

About Marketing Department

We are the marketing department for Homes & Land Affiliates, LLC., based in Tallahassee, Florida, USA.

There are no limits

“If you always put limits on everything you do, physical or anything else, it will spread into your work and into your life. There are no limits. There are only plateaus, and you must not stay there, you must go beyond them.”


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How to win every argument

Stop trying.” That’s the advice on winning arguments from Eric Barker, whose popular blog Barking Up The Wrong Tree offers “science-based answers and expert insight on how to be awesome at life.” He taps neuroscience to show why arguing is a trap, and points toward ways to deal productively with conflict, sidestepping hostility to arrive at solutions.

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How to be the agent that clients remember

Thanks go to the Orlando Sentinel for the delightful story of real estate pro David Gallup and wife Diana. Every fall before the holidays, Diana bakes and David delivers homemade cinnamon rolls to hundreds of people in Central Florida who have bought a home from him.

The two estimate they have used 1,800 pounds of flour and 45 cups of cinnamon for the weeks-long annual project since 1992.

David has been in business and delivering rolls long enough that some of his customers’ children have grown up to buy property from him. Times change, but a social gesture like sharing fresh pastries still has an edge on social media and digital messaging.

“You’ve got information overload going on, and if you’re getting bombarded in five different directions, what stands out is the hardworking nice guy who will come to your house and deliver cinnamon rolls that his wife made,” one “cinnamon roll baby” and homebuyer told the newspaper.

“The loyalty that we experience is really pretty remarkable,” David, who bills himself “The Hardworking Nice Guy,” told the Sentinel.

Of course, not everyone is going to bake cinnamon rolls and hand-deliver them to clients. But Homes & Land delivers a copy of the magazine directly to the owners of your advertised properties, and sellers tend to think that’s pretty special. Now if only we could get the cinnamon to stick . . .

Read the article and see photos of the Gallups


“Our company has enjoyed many benefits by being a faithful advertiser with Homes & Land of Lancaster County. Homes & Land consistently provides an exceptional publication as well as many other lead-generating opportunities that not only regularly results in sales and new clients, but always provides an exceptional value for our marketing dollars.”

Chris S. Habecker Real Estate, Millersville, Pa.

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Finding the decision maker

Real estate coach Jared James has a useful tip on how to figure out who will make the decision on whether or not you win a listing. In “How to Get the Listing Every Time,” he recommends: “At some point when you arrive at the seller’s home, say, ‘So who’s going to show me around this beautiful home?’ It doesn’t sound like a big deal, but this simple line will reveal to you who the decision maker is.” The person who says “I will” is, of course, your woman or man.

Find Jared’s article

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‘The single most revealing sales question’

Understand the “why” behind what your buyer wants if you want to go beyond being a real estate order-taker and become a trusted adviser, says Jeff Shore, founder of Shore Consulting, in an article for REALTOR Mag:

“There’s a vitally important question I encourage you to start asking your clients. It will make a tremendous difference in what you learn about them: ‘Tell me one thing you would bring with you from your current home and one thing you’ll be happy to leave behind.’ ”

Read more from Jeff

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