Realtor Kellie Simpatico went from advertising in Homes & Land of Edmonton in Canada to an online-only strategy and then back. Once again a highly valued Homes & Land client, Kellie relates the experience in her own words:
I had decided to take a 6-month hiatus from the magazine to focus my marketing budget solely on online advertising, pay-per-click and SEO’s (even though I didn’t really understand what all of that was about, I felt I had to get onto the wagon). During my break I realized I was actually doing a disservice to my clients and unless I was advertising their home in Homes & Land print I was simply not fulfilling my duties to them as their agent in effectively marketing their property. It wasn’t long before my ad was back in the magazine where it belonged.
…I am, by now, able to clearly see the big picture. My ad makes me an even more confidant, recognizable and reputable Realtor in my market and with my colleagues.
Not only are my clients able to reap the benefits of having their property marketed in the magazine, I too have many benefits that positively contribute to the success of my business. ….Homes & Land is so effective that I truly believe it has always and always will pay for itself, and then some.
How Much Does Mobile Matter?
Americans now spend an average of 4.7 hours a day on their smartphones, RISMedia’s Real Estate magazine reports. Homes & Land’s listing text codes and responsive Web site help agents stay in the running with all those mobile-enabled customers.
WORDS TO PONDER
"Strangely enough, the majority of people we encounter have a fear of success rather than a fear of failure."
— BRIAN BUFFINI, of real estate coaching business Buffini & Company
"Continuous effort — not strength or intelligence — is the key to unlocking our potential."
— WINSTON CHURCHILL
Trying to tap into the luxury home market, where commissions soar to the stratosphere and one good sale can make the year? Let Homes & Land help. We are the ideal marketing partner for achieving your goals.
Homes & Land puts luxury listings where sellers want them and where affluent buyers look — in photo-rich print magazines with targeted distribution and on premium websites worldwide. Taken altogether, our integrated marketing approach can help you achieve four objectives: generate leads, compete for listings, impress sellers and build your personal brand.
Experts note that luxury sellers and buyers love print. "In terms of the luxury market, high-quality print marketing is not only alive and well, it is a necessity," says Bernice Ross, a nationally syndicated columnist and CEO of realestatecoach.com. Print is "an important way to differentiate your premium services from those services provided by a competitor," she advises. "It reinforces the fact that you are a high-end Realtor."
Of course, the best luxury marketing combines high-quality print with smart online placement. Homes & Land gives you both.
- Magazines are strategically placed at high-end locations where qualified prospects live, work and play.
- We direct-mail Homes & Land to affluent neighborhoods and feeder markets.
- Homes & Land can be inserted into The Wall Street Journal, helping you reach a high-income audience.
- Our luxury syndication is the best in the industry. Luxury listings are posted to The Wall Street Journal, Robb Report, The New York Times, International New York Times and the duPont REGISTRY.
- You reach millions worldwide through HomesAndLand.com and our 20+ online partners.
- Online luxury buyers can subscribe to digital editions of Homes & Land or Estates & Homes magazine.
No matter where the luxury buyer is, we want them to find you.
You might be waiting for things to settle down. For the kids to be old enough, for work to calm down, for the economy to recover, for the weather to cooperate, for your bad back to let up just a little…
The thing is, people who make a difference never wait for just the right time. They know that it will never arrive.
Instead, they make their ruckus when they are short of sleep, out of money, hungry, in the middle of a domestic mess and during a blizzard. Whenever.
As long as whenever is now.
— FROM SETH’S BLOG, BY AUTHOR, ENTREPRENEUR AND MARKETER SETH GODIN,
"Homes & Land magazine has been an integral part of my marketing. I can attribute a six-figure commission on a transaction that had a presence in the local Homes & Land Magazine of Southeast Coastal Georgia."
— AL BROWN OF AL BROWN COMPANY,
A LUXURY REALTY FIRM IN ST. SIMONS ISLAND, GA., www.albrowncompany.com