Author Archives: Marketing Department

About Marketing Department

We are the marketing department for Homes & Land Affiliates, LLC., based in Tallahassee, Florida, USA.

Advertising in Homes & Land is essential

I have advertised my properties in H&L since 2006 and will continue to do so. The ads have grown my business and have helped brand me as a top producer in Northern Colorado. Most importantly the ads have given each of my sellers tremendous exposure, as their homes appear in a first-class publication plus they are shared on the Homes & Land website (www.HomesandLand.com), which interconnects with many other real estate websites. The combination of print and Internet exposure that sellers receive is invaluable.

— JOHN SIMMONS, Co-Founder/Broker
C3 Real Estate Solutions, Fort Collins, Colo.

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Gain an edge in a tight market

When housing inventory is tight, winning listings is more crucial than ever. Let Homes & Land help you impress sellers during listing presentations.

With us, describing your marketing plan becomes an easy conversation.

My marketing through Homes & Land leverages the strengths of print advertising and the Internet to reach as many buyers as possible. The package includes:

An ad in the print and digital editions of the magazine

Targeted magazine distribution, including direct mail to potential buyers

Premium placement on HomesAndLand.com

Syndication to more than 20 other high-traffic websites, including Zillow, Trulia, and Yahoo Real Estate

A Virtual Tour that can be shared, posted or emailed

A unique text code for your home, so magazine readers can text for more photos and info, and we can capture their contact information.

For the owners of a luxury home, you can emphasize premium placement:

My qualifying listings are syndicated to premium websites that cater to affluent buyers here and abroad — the Wall Street Journal, Robb Report and others. House hunters in China and Latin America will read about your property in their native languages.

For the easiest presentation of all, use one of our flyers to show sellers exactly what they get with Homes & Land. You’ll find customizable Marketing Flyers on the Homes & Land Control Panel. If you need help logging into the Control Panel or accessing flyers, just call or email your Publisher.

Go to the Control Panel

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Staging for the camera

Staging can help sell a home, and great listing photos are crucial, but staging for photos isn’t the same as staging for a showing in person.

With that in mind, Justin Riordan of the Spade and Archer Design Agency offers his “Top 10 tips for staging a home for photos” in a recent blog.

Tip No. 1 is basic but can be more difficult than it sounds: “Design for the camera, not the end user.” Riordan recommends shooting test shots of a staged room with your phone to see how it will play in photos. Is the light right? Does a furniture arrangement seem wrong? It doesn’t matter if the coffee table is too close to the couch for anyone to sit down — the room just has to look good.

Riordan’s tip for fluffing tired rugs and carpets is wonderfully low-tech: Run a regular old broom over them in random directions.

Get more tips

After you get those great photos, Homes & Land helps you show them off. Our software will create a Virtual Tour for any listing with six or more photos. You can customize Virtual Tours and share them on YouTube and elsewhere — all from the Homes & Land Control Panel. To learn more, check out a 5-minute Virtual Tours video or talk to your Homes & Land Publisher.

Click here to watch the video


“I have advertised in Homes & Land for many years. I get many inquiries from the magazine and the website. The service and help with ads is beyond exceptional, along with the staff making it very easy to advertise, and the quality of the ads is excellent. I feel as though Homes & Land has been a great marketing tool.”

— Andy Esbenshade,
Realtor® Berkshire Hathaway Homesale Realty

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Lessons in success

Author Gillian Zoe Segal came to think of life as a lot like a game of whack-a-mole as she wrote the just-published “Getting There: A Book of Mentors.” Like the “moles” in an arcade game, we sometimes get whacked on the head when we try to pop out of our holes.

The extraordinary Americans she interviewed for her book stand out partly because “even after getting whacked multiple times, they found a way to lick their wounds then pop back up with a smile.”

The author shares insights gleaned from Warren Buffett, Michael Bloomberg, Kathy Ireland and others in “I Interviewed the Most Successful People Alive — Here’s What I Learned.”

Find the column in Fortune

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Fine words for a fresh start

Most everyone’s looking for a fresh start in a new year. Recent top trending searches on Pinterest have included “back to reality after vacation,” “new hairstyles short bobs” and “motivational quotes.”

We can’t offer haircuts, but in the spirit of new beginnings, how about a few good quotes? Here are some favorites about goals and change, along with an anonymous gem that can help anyone through a lousy day.

“The greater danger for most of us lies not in setting our aim too high and falling short; but in setting our aim too low, and achieving our mark.”

— MICHELANGELO

“Doubt kills more dreams than failure ever will.”

— SUZY KASSEM, WRITER AND FILM DIRECTOR

“A goal is a dream with a deadline.”

— NAPOLEON HILL, AUTHOR OF “THINK AND GROW RICH”

“Your life does not get better by chance. It gets better by change.”

— JIM ROHN, ENTREPRENEUR

“There are people who would love to have your bad days.”

— ANONYMOUS

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