Monthly Archives: July 2010
Concise and Very True
by Rob Wicker For a slogan to be effective, it must be concise and it must be true. One of my favorite slogans is heard frequently around Christmas and Valentines Day: Diamonds Are Forever. The reason this works for De Beers is … Continue reading
Filed under Uncategorized
“What’s the Point?”
by Seth Godin An idea turns into a meeting and then it turns into a project. People get brought along, there’s free donuts, there’s a whiteboard and even a conference call. It feels like you’re doing the work, but at some … Continue reading
Filed under Uncategorized
How to Win Listings
Top producer Zaida Harris shares her philosophy on working with home sellers. Zaida also shows us how she uses Homes & Land’s print and online products to win listings. Watch Zaida’s Video
Filed under Products & Services, Videos
Ink And Paper Win
by Rob Wicker Many pundits and bloggers believe that the future of magazines belongs to e-readers like the Kindle, Nook and iPad. As football commentator Lee Corso likes to say, “Not so fast my friend.” As reported by Deliver Magazine, the CMO … Continue reading
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Follow-up is a Key Part of the Sales Process
by Carolyn Hicks Author Robert Middleton believes that failure to follow-up is a crucial mistake that salespeople frequently make. For example, we may do a good job with our initial contact, but for a variety of reasons we don’t provide … Continue reading
Filed under Interesting Takes, Marketing Minute
