Monthly Archives: June 2010
How Bad Is It?
by Rob Wicker Many markets are still devastated by the bursting of the real estate bubble—but not all of them. I spent last week in the medium-sized city of Greenville, SC, and I was struck by the diversity of perception. … Continue reading
Filed under Uncategorized
Know What Buyers Think
Jeffrey Gitomer is the author of The Little Red Book of Selling and several sales and business books. He also publishes a weekly column online. This week’s column recaps a conversation he had about sales ethics. The woman he spoke … Continue reading
Filed under Interesting Takes
Share Your Virtual Tours
Virtual tours are a great way for homebuyers to preview your listings. We automatically create virtual tours on HomesAndLand.com for listings with six or more photos. We call it EZ Tour because it makes your life easy. You can email … Continue reading
Filed under Products & Services
A Historical Look at Advertising Trends
by Rob Wicker The advertising industry tracks where businesses are spending their marketing dollars over time. The Media Shares of US Advertising Expenditures chart below from Martin Langeveld at Nieman shows spending trends for traditional media: newspapers, magazines, radio, billboards, … Continue reading
Filed under Advertising
Could we raise the bar a hair?
by Kris Berg, Inman News I received an e-mail this week that made me a little sad. I was wrapping up a grueling, professional workday of target farming, prospecting and generating leads. As I was ignoring phone calls and reciting … Continue reading
Filed under Interesting Takes
