by Rob Wicker
One of the best ways to generate traffic for your website and online listings is to advertise offline. Independent research shows that magazines are by far the best driver of real estate consumers compared to other advertising options. See the graph below:
Smart marketers know that it’s not print or the Internet—its print AND the Internet.
Filed under Advertising
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A recent cover home on the local Homes & Land Magazine was awarded to the listing agent because at the home owners favorite lunchtime restaurant, he always picked up a copy of Homes & Land Magazine and found her ads there every issue. He shared with me that is the reason he selected the agent, because of her consistency in promoting the listings she represented.
This a great example of how consistentency in advertising works. Also, quality marketing can achieve more than just generating leads. An agent should consider the long term benefits of their marketing. Thanks Rick.