Monthly Archives: December 2009

You’ve Got To Show And Tell

by Rob Wicker It’s difficult to keep home sellers happy in a slow real estate market. Homes & Land has a program called Client Contact. We send a copy of Homes & Land magazine to an advertiser’s home seller. Of … Continue reading

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Filed under Advertising, Products & Services

Advertising Can Help Justify the Price

By Rob Wicker According to the NAR, homebuyers spend on average 12 weeks looking for their next home. These homebuyers use a variety of media to compare properties. They also visit open houses to better understand the market. It doesn’t … Continue reading

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Filed under Advertising

What It Takes To Be a Top Producer

Many of us recognize certain shared characteristics in top producers. The Harvard Business School has gone a step further and identified the common traits of top salespeople. See if you share some of these traits: Total acceptance of responsibility for … Continue reading

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Filed under Interesting Takes

Tips on Negotiating

By Kathy Scott What kind of negotiator are you? Getahead-direct.com, a global corporate training firm that specializes in business imperatives, offers a case for four negotiating personalities, though the company admits, most people have skills that cross over the four … Continue reading

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Filed under Uncategorized

Is Branding Important?

by Rob Wicker As my friend Jim Droz points out, “In any industry, the best known product is usually the one most frequently purchased.” This thought came to me as I was looking at a list of BusinessWeeks’ 100 Best … Continue reading

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Filed under Interesting Takes