Monthly Archives: October 2009

5 Design Tips for Great Ads

by Adrian Amos, Marketing Coordinator You’ve heard “you never get a second chance to make a first impression.” It’s true with your advertisements as well. Your ads often are the first impression viewers have of you. In a split-second they … Continue reading

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Filed under Advertising, Design

Print Media And Web Marketing Strategies

By Rob Wicker Broker Roger Ewing of Ewing & Associates Sotheby’s International Realty in California recently posted a blog about measuring advertising’s Return on Investment – particularly as it applies to social media. Roger states that a marketing strategy including … Continue reading

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What exactly does a buyer do during the search process?

By Brian Delaney, Vice President of Franchise Services The National Association of Realtors®’ (NAR) Profile of Home Buyers & Sellers indicates the length of a search for real estate lasts approximately 12 weeks. In order to develop a strategy that … Continue reading

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Have Enough Listings? Think Again.

by Rob Wicker Because the market is slow, especially on the higher-end, some agents are under the mistaken assumption that they don’t need any more listings. The thought is that if they take more listings, they will have to invest … Continue reading

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WSJ Reports Marketers Still Prefer a Paper Trail

By Rob Wicker The Wall Street Journal had an interesting article last Friday: “In Digital Era, Marketers Still Prefer a Paper Trail.” The article pointed out that we are a long way from a paperless world, and this is clearly … Continue reading

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Filed under Advertising