Pricing Dialogs for Working with Sellers

30 05 2009

Working with sellers to price their home can be difficult. Sellers may want to price their home based on their emotions, attachment, and their investment. It could have nothing to do with what the home is actually worth or could be sold for in today’s market. David Knox provides scripts to help you tactfully deal with sellers on pricing their home correctly the first time and why it’s in their best interest to listen to your professional opinion.
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Online and print real estate giants join forces:

28 05 2009

Enormo gives international exposure to US media brand Homes & Land

Expanding further its network of alliances worldwide, 9th most-visited real estate website, Enormo today announces a partnership with leading US media company, Homes & Land. The publisher, which prints 50 million magazines annually, will advertise approximately 151,000 properties on Enormo. Its brokers and agents across the United States and Canada will now be connected to 4.5 million homeseekers and investors.

“We’re delighted to be Homes & Land’s selected international channel partner, and to offer its clients a range of advertising options to bring leads from new locations”, says Enormo’s Business Development Director, Dominique Cerri.

“Homes & Land covers many vacation and resort communities that are popular with international investors,” stated Robert Wicker, Homes & Land Chief Marketing Officer. “The partnership with Enormo gives added exposure to Homes & Land’s listings in those popular tourist areas.”

Enormo currently indexes 8.7 million for sale and rental properties in 80 countries worldwide, and is ranked 9th most-visited real estate site in the world by independent auditors comScore. The majority of the listings Homes & Land is advertising on Enormo are family homes, with a concentration on real estate in the southeast and southwest.

Enormo CEO Yannick Laclau adds, “Current conditions make the US an interesting market for our large, committed audience looking for cross-border buys. These types of partnership are, more and more, helping to drive global real estate back towards a positive place.”

-ends-

About Enormo
Enormo is the world’s largest international real estate website, displaying 8.7 million listings (sale and rent) in 80 countries. Enormo currently has user traffic of 4.5 million visits a month from potential homebuyers, tenants and investors worldwide.
For more information on Enormo’s features for users and agents, visit the online demo: http://www.slideshare.net/enormo

About Homes & Land
Homes & Land is a category leader in real estate media. For more than 36 years, Realtors have counted on the brand to reach active homebuyers and home sellers. In addition to its flagship publication, the company also publishes Home Guide magazine, Estates & Homes magazine and Rental Guide magazine. Homes & Land is a leading resource of real estate information through its online portal HomesAndLand.com. Log on 24-hours a day to gain insight and perspective into the home sales market.

Rosie Cade
Enormo Press Liaison
e: rosie.cade@enormo.com
t: +34 93 80 234 55
twitter: @rosiecade

Robert Wicker
Chief Marketing Officer
e: wickerr@homesandland.com
t: 850-575-0189





Grow Your Business One Lead at a Time!

15 05 2009

from Julie Escobar, Realty Times
However you get your leads, unless you USE them, you tend to lose them. Our market is the perfect storm for lead loss. Why? It’s simple. With reduced patience and the insistence of a higher level of service, consumers are no longer willing to wait for “good” or “good enough” responses. Here are some ways you can turn “good” responses into “excellent” communication with your prospects.
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Listings $750,000 Now Uploaded to the duPont REGISTRY

9 05 2009

If you work the luxury market, Homes & Land is the place to be. When you advertise with Homes & Land, your luxury listings priced $750,000 and above are automatically uploaded to duPontREGISTRY.com. This high-end site is the destination for readers of the duPont REGISTRY magazine. Each month, duPontREGISTRY.com reaches approximately 400,000 unique visitors in over 140 countries. You’ll also benefit from HomesAndLand.com’s high-end demographic. Over 67% of our visitors have household incomes in excess of $100,000. (Hitwise) Partnering with affluent sites like the duPont REGISTRY is one more reason why Homes & Land is your upscale marketing partner.





Homes & Land Partners with Dupont Registry

5 05 2009

Homes & Land advertisers gain exposure to affluent buyers

Tallahassee, FL (May 1, 2009) – Homes & Land, the affluent homebuyer’s marketplace, announced today it has signed a listing feed partnership with duPontREGISTRY.com.  The agreement provides that all real estate listings priced at $750,000 and above on HomesAndLand.com will automatically be uploaded to duPontREGISTRY.com.

This high-end site, duPontREGISTRY.com, is a destination for readers of the duPont REGISTRY magazine. Each month duPontREGISTRY.com reaches approximately 400 thousand unique visitors in over 140 countries.

“Our partnership with duPontREGISTRY.com exposes our luxury listings to affluent homebuyers and investors from around the world,” says Robert Wicker, Chief Marketing Officer. “The benefit to our advertisers is substantial because the duPontREGISTRY.com does a great job of targeting wealthy homebuyers. We will continue to pursue relationships that help our advertisers market their high-end listings.”

The Homes & Land brand is visible in more than 30,000 communities across North America.  Its website – HomesAndLand.com – is the number one real estate search site for affluent buyers. More than 67 percent of visitors to HomesAndLand.com have household incomes of $100,000 or more.*

The duPont REGISTRY adds to Homes & Land’s more than 20 partnerships.  Homes & Land also has partnerships with WallStreetJournal.com, New York Times, HomeGain, Truilia, and Yahoo! Real Estate.

Homes & Land is a category leader in real estate media.  For more than 37 years, Realtors have counted on the brand to reach active homebuyers and home sellers. In addition to its flagship publication, the company also publishes Home Guide magazine, Estates & Homes magazine and Rental Guide magazine.  Homes & Land is a leading resource of real estate information through its online portal HomesAndLand.com.  Log on 24-hours a day to gain insight and perspective into the home sales market.

*HitWise